Shaun graces the cover of the February 2009 issue of Fast Company!

The ten page cover story reveals how Shaun’s creativity and authenticity have allowed him to become a success in the youth market. Senior Editor, Mark Borden, outlines how Shaun’s performance at the Olympics and his decision not to follow in the footsteps of previous Olympic success stories paved the way for his unique business strategy, allowing him to regulate his image and only work with companies he truly connects with. Shaun’s relationship with Burton is a key element to the story and it highlights how Burton allowed him to begin designing his own gear, opening the doors for him and Jesse to create a solid line of outerwear and hardgoods. Specific products from the men’s and women’s White Collection are pictured and Jake and Greg D are both quoted in the story. The story is highlighted in the table of contents as well as in the letter from the editor.

Fast Company has a circulation of 742,000.