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Saturday, May 30, 2009
Friday, May 29, 2009
Friday, May 22, 2009
Tuesday, May 19, 2009
Take Me To Your Leader: LCD Soundsystem's James Murphy Recruits Burton Followers
James Murphy, LCD Soundsystem's front man, producer, DJ and all around nice guy took time out of his busy schedule while recording the band's third full-length this spring to spend the day at Burton LA. Between playing with the shop hounds, Blue and Bella, he shared some stories of trying his first snowboard, the Terje Haakonsen pro model donning the wooden sword which he still rides today. Murphy and fellow DJ/producer Matt Cash left with some polka-dotted Double Decks to complement their seemingly cultish, all-white garb. Hints of starting a larger Burton following in the music community were mentioned. We couldn't think of a better leader.
Monday, May 18, 2009
ITALIAN PRESS DAY_ April 29th 2009
This year Sport Agency organized Burton's press day on April 29th, in a special location.
Many journalists and stylists of mainstream and vertical media (Elle, Donna Moderna, Sequence, Gazzetta dello Sport, Sport&Street, Girland, Outside, Rolling Stone,Vogue..) showed up.
Food and beverage were served all day long in the Fashion Cafe' next door.
Due to the particular period, the Design Week of Milan, we decided to set up with the brand new FW10 collection a showroom of luxury forniture in the very center of the city, called Galli Orizzonti.
Many journalists and stylists of mainstream and vertical media (Elle, Donna Moderna, Sequence, Gazzetta dello Sport, Sport&Street, Girland, Outside, Rolling Stone,Vogue..) showed up.
They really appreciated both the main collection, which was set up like if the showroom was a typical rider’s room, and the special project/lines (ie. GMP, idiom), which were dedicated special corners.
Food and beverage were served all day long in the Fashion Cafe' next door.
Have a look at some pictures!
Ciao to everybody :)
(SWE) Anon in Expressen - Fredag Circ: 303,100
The Wizard made it into Expressen - Fredag this week. Its Elin Kling's favourite, whats so special about that you may ask? Well she's one of two top bloggers in Sweden who the girls really look up to and she shifts product like no one else and is currently building her own mini-shopping blog empire.
Friday, May 15, 2009
Wednesday, May 13, 2009
(Sweden) Damernas Värld
Anon has been going really well here since the launch and now Sweden's largest and best women's fashion magazine Damernas Värld or DV as we like to call it has featured two Anon models in its sunglasses feature. The Wizard is proving to be a great success with more women's coverage on the way.
(SWEDEN) AWB Press Days 22-23rd April 09
A.W.B staged our bi-annual press days (22-23rd April) at our new office in Stockholm to showcase the Autumn/Winter Collections. Targeting all relevant media and freelance stylists. This activity is aimed at introducing tour clients brands as well as the product to the media and stylists. Here are some images of the showroom by Swedish Architects BAU and the set-up we did for Burton to showcase key products. The final day closed late with cocktails from our favorite bar, Riche and an artisan sausage BBQ. Altogether we had over 65 meetings with media and stylists,the event was a huge success and above all the Burton collection once again received well by the media.
Tuesday, May 12, 2009
Monday, May 11, 2009
(UK) Burton A/W 10 Collection unveiled to the media
Canoe held their bi-annual press days on the 22nd and 23rd of April, in which the Burton Autumn/ Winter collections were unveiled to the media. With over one hundred and twenty attendants over the two days including stylists and fashion writers from some of the most influential publications in the industry.
The Autumn/Winter collection was very warmly received and highly regarded, key pieces such as the Chigurh jacket and the Love board receiving critical acclaim. The Anon sunglasses were also very popular with a number of attendees calling products in there and then.
The press days are a very important event, as a platform for promoting the brand and also pushing Burton into future features and fashion shoots. Following the press days, the next stage is to follow up enquiries with those that expressed an interest in using Burton as well as inviting those that were unable to attend the opportunity to visit the showroom to see the full collection. As a barometer for how the coming season will go, all signs are positive as Canoe looks to further Burton's prominence in the mainstream media.
Friday, May 8, 2009
Gravis: Hanging 10 (Minutes) with Kassia Meador on FUEL.TV
Interview with Gravis Team's Kassia Meador
Hanging 10 (Minutes) With Kassia Meador
We wish we could go on a surf trip with Kassia Meador, but alas we're rocking a beer budget and her trips are more of the champagne variety, so we'll just have to settle for watching from the beach...or our computers.
Life’s is good when you are Kassia Meador. The California native and world class longboarder has spent the last ten years globetrotting with her 9+ foot boards from Morocco to Bali to Fiji. We hate her. No we love her. No we hate her. Ok, we’ll admit that we think she’s pretty cool, but we’ll let you be the judge.
--Shanti SosienskiAnon launch event in Stockholm
Through an unmarked door in Stockholm's Vasastan area, guests were greeted to a darkened stairway going down into a basement art gallery. An Anon slide show and white fluorescent tubes lit the way. In the raw art space of Galleri Kleerup, four projectors, projected key Anon sunglasses onto the walls as shadows, whilst a white laser joined the projectors and slowly sliced through the thin smoke to modern disco from 24:hrs and german DJ's Permament Vacation. Throughout the night, a portrait exhibition by top Swedish photographer Fredrik Skogkvist took shape, as he snapped portraits of attendees in the Anon glasses they were both printed and projected onto the gallery walls.
Party pictures on fashion magazine Rodeo's website are herePR & event concept and production by AWB
Thursday, May 7, 2009
Travelin' Man: Diplo Leaves Town With Burton
Ever since Diplo produced M.I.A.'s first, um, album, Piracy Funds Terrorism he's been touring non-stop and remixing everyone from The Black Lips to dubstep superstar Caspa. He stopped through the Los Angeles Burton store while wrapping up a quick West coast promo tour for Major Lazer, his latest project with friend and fellow golden boy, Switch. Diplo's favorite piece of luggage was the Liquid Lounger which he picked up along with a Cargo and even a Burton belt before heading to London for the month. On a side note, note the frames. He walked in wearing a pair of Anon sunglasses which he snatched from a friend and grabbed another pair in tortoise because he wanted two pair of "favorite sunglasses."
Wednesday, May 6, 2009
Tuesday, May 5, 2009
Monday, May 4, 2009
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