(UK) Burton Scrap Metal 2008 on Method.tv and Huck

Milton Keynes is getting all industrial this night as the Burton Scrap Metal rolls in to town. As the final stop in the competition the bar is set to be raised once again. You'd be mad to miss it- but if you do, you can rest assured there's going to be plenty of coverage on method.tv and the Huck website as the featured event. Be sure to check it out.

Burton called out in the Contributors section of November's Vogue.

The RED Frequency Helmet, AK 2L Stagger Pant, and SLX Boot are all featured in Airtran Go’s Special Ski Issue’s ‘Get in Gear’ feature.

The Frequency and the AK 2L Stagger Pant are featured in a men’s gear round-up where readers are directed to both the Burton and RED websites while the SLX is shown in a special ‘If The Boot Fits’ section and praised for it’s weight and special heat features.

Go is the complimentary in-flight mag for Airtran Airways and has a circulation of more than 500,000.

The November issue of Fast Company includes a full-page piece about the CO2 EST bindings in the ‘Next Innovation’ section.

Editor and friend Mark Borden spoke with Rob Sprague on how the CO2 EST binding was inspired by the Aeron chair. The features of the CO2 EST binding are described and pictured, along with the similarities and differences of the binding compared to the chair. The binding is also pictured in the table of contents page.

Fast Company has a circulation of 750,000.

Two Burton beanies are included in the November issue of Self Magazine!

The Big Bertha beanie is shown in a full-page worn by a model and the Nana Beanie is featured in the 'Look Cute in the Cold' page.



Self has a circulation of 1.5 million.

(UK) Shaun White Snowboarding at the London Games Festival

It's not often you see someone snowboarding in East London, but then Brick Lane is full of surprises. The Truman Brewery hosted the London Games Festival, of which the Shaun White Snowboarding game was undoubtedly the pick of the bunch. If it gets more people into riding then so be it. By any means necessary....

SHRED BETTIES - BLENDER RATED "SUPER FUN!!!"

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(Germany) Gala / October 2008

The Burton Wheelie Cargo is featured in the Gala magazine. Gala is a famous woman magazine and have a circulation of 381.655 every two weeks.

(Germany) Slack Magazine / October 2008

Sapphire, Driver X, Lodi, Troop, Anon Realm, Cosette Beanie, Ronin One Piece and Polka Square are all featured in the Slack magazine. Slack is a German boardsport and lifestyle magazine and averages 43.000 readers.

(UK) Mark Ward special appearance at press day

Fresh from collaborating with Burton for the SS09 line, Mark Ward popped in to see the collection and how it was being received at our press day. Like everyone else, Mark loved how the collection turned out and was more than happy to talk about the collection and his influences. A great guy who we look forward to working with again!

(Quebec, Canada) FCD Magazine, October 2008

Featuring: WMS FW08 RATTA-TAT pant, Grape color.

LOVE BOARDS ROCK ON ITALIAN MEDIA!

Hi everybody PR Crew all over the world!

Everyone is literally freaking out about Love boards down here in Italy..

Here are just some examples of coverage:

SPORTWEEK - weekly magazine
date: 11.10.08
circulation: 396.500
readership: 1.620.000

TUTTOSPORT - daily newspaper

date: 16.10.08

circulation: 150.000

readership: 800.000

(UK) MONKEY MAGAZINE / 22 OCT 08 / ABCe- 271 667

The self proclaimed 'most successful digital magazine in the world' featured the Love in their goodies section. This drops into over 270 000 inboxes globally....

SNOWBOARD MAG - BURTON SLX "PLATINUM PICK"

(UK) MAXIM STYLE GUIDE / NOV 08/ CIRC 78 463

The AK 2L Stagger Jacket is featured in the Maxim Style Guide. Readership- 449 000

Adrian Grenier's Paddleboard Trip in Australia's NW Magazine

The coverage from Adrian Grenier's Malibu paddle board lesson with Channel Islands made it all the way to the tabloid magazines in Australia. Check it out.

Special thanks to CityPublicity!

Baldface. The Best Trip Ever. Like, Really.

Anke Eberhardt saved a special spot in Spare Magazine's (Germany) first issue of the season to share her Baldface story. Head to http://www.spare-magazine.com/panorama.html to check out the web gallery.

Norway's Largest Newspaper Features Cover Story on Mikkel & LOVE Boards

VG, Norway's largest newspaper, featured a cover story about Mikkel Bang and the Love board. The story portrays Mikkel and the board collection in a very positive light and focuses on how remarkable it is that the board line started such a controversy in the U.S. VG boasts two million readers, nearly half the population of Norway. Burton's Norwegian rep said the Love boards have sold out.

A video about the Stiletto binding is included online in the 2009 Outside Winter Buyers Guide video section.

Out of all of the products that were picked for the guide, only eight videos were made. Associate Editor Alicia Carr describes all of the binding’s great features, highlighting the affordable price option ‘that doesn’t sacrifice comfort.’

Outside.com receives 75,000 views per month.

(UK) STUFF.TV / 13 OCT 08 UNIQUE USERS 440 000

Stuff.tv, leading gadget website, has identified the Ronin Stroll down jacket as today's gadget of the day. Generating over 2.5 million monthly impressions and a direct link to the Burton website, this makes for great coverage.

(UK) HUCK/ OCTOBER 08 UNIQUE USERS- 20 000

Huck have been keeping a very close eye on Burton as of late and we were more than happy to keep them updated on the London screening of "It's Always Snowing Somewhere".

TRANSWORLD SNOWBOARDING - NOFISH COVERAGE

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(UK) MEN'S FITNESS / NOVEMBER 08 CIRC 65 504

Burton Vapor featured nicely in the style section of Men's Fitness 100th issue special.

(CANADA, Québec) FW08 Apparel products featured in FCD September issue

Featuring WMS Slowdown shorts, MNS Quentin sweater and Anon Burnout glasses, black frame.