Friday, May 30, 2008

(UK) T3/ JUNE CIRC 54 217


T3 Magazine identifies the Li'l Buddy as a 'must-have' summer gadget.

Wednesday, May 28, 2008

Chicago Store featured in Sportswear International Storebook


From the makers of Sportswear International, a leading trend-fashion magazine, this global reference book is your first-class ticket to a journey around the world of retail. The books shows over 200 of the world's most innovative fashion stores recently OPENed. The Burton Store in Chicago made it in and is featured prominently on a full-page.!

Tuesday, May 27, 2008

Lil Buddy in Timeout New York


This week’s issue of Time Out New York includes the Lil’ Buddy in the Seek Section! A great description of the Buddy is included, calling out all of its features along with an image of the bag. The SoHo store and Burton website are also mentioned as where consumers can purchase the bag. Time Out New York has a circulation of 150,000.

Monday, May 19, 2008

Burton Featured in Japan's Daytona Magazine



Daytona is a men’s magazine focusing on auto, sports, fashion and accessories. The June issue of Daytona Magazine will feature 90’s retrospective of what was cool then in autos, sports, music and fashion etc. In the sports section, Burton's Custom snowboard is featured as an icon of 90’s snowboarding. It’s also interesting to note, the riding shots in the magazine are of Mads and Heikki riding the latest 2008 Burton Custom.

Friday, May 16, 2008

THE CHILL FOUNDATION HOSTED ITS THIRD ANNUAL WEST COAST CHARITY GOLF TOURNAMENT AND FUNDRAISER

As this year’s epic winter season has slowly come to an end, more than 100 industry friends and athletes set aside their boards for the day and enjoyed a day off in the sun and had the chance to support a deserving cause. On April 30, the Chill Foundation hosted its third annual west coast charity golf tournament at the Monarch Beach Resort in Dana Point, California. This year’s event brought out some of the industry’s best and raised over $25,000 for Chill’s North American learn to ride snowboard, surf and skate programs for under-served youth.

Chill supporters, including Burton’s Keir Dillon and Dave Downing, enjoyed an afternoon of golf, fish tacos, beer and mojitos. The event was topped off with an evening dinner at Monarch Beach’s Club 19 and an awards ceremony for the winners of the tournament. The winning foursome went to the Kicker Headphones crew: Paul Becker, Thomas Freshley, Tim Gertz and John Lee, with the Add-On Computer team in a close second. Other awards went to the following contest winners: Closest to the Pin #1: Brent Loomis; Closest to the Pin #2 Paul Becker; Longest Drive: CJ Oliveras (Fuel TV).

Thank you to our title sponsor Transworld Snowboarding and hole sponsors Burton, Channel Islands, ANON, R.E.D., Analog, Gravis, The Program, Wahoo’s Fish Tacos, Future Snowboarding, Boost Mobile, Fuel TV, Moet Hennessey - 10 Cane Rum, New Era, Mountain High, SoBe, Best Western Laguna Brisas, Anheuser Busch, Mt. High and Trafalgar Tours.

(UK) FHM / JUNE 08 CIRC 371 263


Sleeper Hoodie prominently featured in double page festival survival guide.

Wednesday, May 7, 2008

Burton Featured in Japan's Mono Magazine




Mono Magazine is a bimonthly goods magazine which is popular among young people. They highlight product stories and brand stories.

Mono Magazine featured the SS08 Wheelie Flight Deck in their May Issue. The article especially focused on its unique wheels. They customized it with a pair of skate wheels which were taken from a real skateboard and took a shot of the product. This page showed well that Burton's products are based on rider's unique ideas/feedbacks. Mono Magazine has a circulation of 120,000.

Burton LA Store Featured in Japan's Chikyu no Arukikata




One of the most popular tourist guides, "Chikyu no Arukikata" (How to Walk Around the Globe) featured the Burton L.A. store for their L.A. issue updated this April. The text featured this world's largest Burton retail store dealing not only Burton, but also CI and other family brands. It also introduced its unique shop arrangement with a giant tree and skate park. Chikyu no Arukikata has a circulation of 150,000.

Monday, May 5, 2008

Recent Celeb Sightings at the Burton LA Flagship Store

The Disney Channel's Zack & Cody

Milo Ventimiglia
Gene Simmons

Zachary Levi

Scott Ian

Thursday, May 1, 2008

BURTON SLEEPER HOODIE ON THRILLIST


Great coverage to share. Today’s Thrillist Nation includes the Sleeper Hoodie in ‘The List.’ A great description of the hoodie is included along with a direct link to the Burton website. Thrillist Nation is distributed to over 90,000 subscribers nationwide. Please find the link and site below.

http://www.thrillist.com/archives/2008/05/the_list_nation_exotic_salt_free_shipping_codes_ditch_your_silverware_drawer_burton_sleeper_hoodie_m.html

The List Gear: Burton Sleeper HoodieElevating life in coach, this passport-stamp-printed number comes with an internal zippered pocket for ticket safekeeping, an inflatable/removable neck pillow, snap-out light shield, removable eye mask, and a stash pocket pre-loaded with earplugs, so you can pass blissfully out, now that your sweatshirt already has everything you tirelessly lust over in SkyMall.Get prepped for takeoff at Burton.com