R.E.D and Burton featured in Ryanair Winter sports special.
The Slub jacket, Liberty jacket, White Collection Bad Moon Rising, Command Jacket, Blender Board, Operator Board, Custom Board, Escapade Bindings, Q Boot, Anon Realm Goggles, Stria Board, Moto Boots, Fly Pant , Lexa Bindings, R.E.D. Reya Helmet, Cartel Bindings, Gore-Tex Mitt, Anon Majestic Goggles, The White Collection Noble Gentleman Pant, R.E.D. Hi-Fi Helmet, and Heated Mighty Pant are all shown in the guide and call out the SoHo store and Burton website as where consumers can purchase items.
New York Magazine receives more than 1.2 million views a month!
http://nymag.com/shopamatic/products/skisnowf08/
Hi everybody from Italy!
The RED Theory Helmet and Burton Launch Jacket are both featured in the ‘Snow Stuff’ section of the guide.
SI for Kids hits a circulation of 1.1 million.
The Love Figment goggles are pictured, calling out the different 
Both items are part of the magazine’s ‘Winter Daze’ section. A picture of the RED Hi-Fi Helmet is shown along with a description of its affordability, great fur prints, and audio capabilities. The Women’s Polka Square Sock is shown with a brief description of its great style. Consumers are directed to both redprotection.com and burton.com for more info. Women’s Adventure has a circulation of 80,000.
The Frequency and the AK 2L Stagger Pant are featured in a men’s gear round-up where readers are directed to both the Burton and RED websites while the SLX is shown in a special ‘If The Boot Fits’ section and praised for it’s weight and special heat features.
Go is the complimentary in-flight mag for Airtran Airways and has a circulation of more than 500,000.
The total ad value for these inclusions in the Winter Buyers Guide is $300,000. Outside Buyers Guide has a circulation of 700,000 and because this is their annual issue it has an extended life on newsstands throughout the winter season. 
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