Showing posts with label Kelly Clark. Show all posts
Showing posts with label Kelly Clark. Show all posts

Tuesday, June 2, 2009

NY Times Mentions Burton Riders in Olympic Training Article

Spring Training For Snowboarders

New York Times

05/03/2009

Great painters never see a blank canvas, only the possibilities.

That same principle holds for athletes. And for a snowboarder, there is no stage more suited for pushing the realms of possibility than the 500-foot-long superpipe at Buttermilk Mountain outside Aspen. It is snowboarding's Mecca, given the crowds it attracts each year for the Winter X Games and the reverence with which some of the world's best halfpipe riders view it. Which is why, less than a year from the 2010 Vancouver Winter Olympics, U.S. Snowboarding officials worked out a deal with the Aspen Skiing Company to hold an exclusive two-week camp for top riders last month after the lifts had stopped running for the season. There were no TV cameras, crowds or bright lights, only a blank canvas for experimentation. The early feedback was promising. Gretchen Bleiler, a silver medalist in the halfpipe at the 2006 Olympics, worked tirelessly one day on a combination that had never been done before in women's halfpipe competition. The series of tricks, an inverted 720-degree spin known as a 720 crippler followed by a cab 720 off the opposite wall of the pipe, is the realization of years of progression. To Bleiler, the process of getting the combination down felt like one long headache. ''With any new trick, I'm always frustrated because it takes a lot more energy to do it than an easier, simpler trick,'' she said. ''It's frustrating in a good way, though, because I am pushing myself.'' She added, ''This is when you kind of just need to keep going, keep plugging away, keep pushing past your boundaries and then all of the sudden it's just natural.'' That line of thinking is prevalent among snowboarders during the spring. Once the competitive season winds down and the temperature begins to rise, the race heats up among the sport's elite athletes to come up with the next wave of tricks. To facilitate that process, Mike Jankowski, U.S. Snowboarding's halfpipe coach, said the team camp was the obvious next step. At Buttermilk, the riders not only had the huge pipe to themselves, but also the services of two snowmobile drivers to ferry them up the mountain. There were also staff members on site to salt the snow when it got too soft or to add blue dye when the lighting was flat, as well as to recut the walls of the halfpipe each night. Although the setting was ideal, Jankowski said advances in the sport were fostered not by the pipe but by the riders. Already motivated individually, they also pushed each other to do more. Riders got as many as 25 runs a day during the camp. Among those filtering in and out of the daily sessions included Steve Fisher, a two-time Winter X Games champion, and Kevin Pearce. Both have beaten the sport's star, Shaun White, in competition. And to keep up with White, both were hard at work on tricks that were once seemingly pipe dreams before edifices like the one at Buttermilk came into being. One trick Jankowski said to watch for next winter was a double-corked 1260, a spin cycle of three and a half rotations and two off-axis flips. The last two Olympic champions in women's halfpipe, Hannah Teter and Kelly Clark, were also training in Aspen, leaving White as the only noticeable absentee, despite invitations from the United States team. He certainly had a good excuse. While his competition was trying to keep in step, White was reportedly taking a break after his camp at perhaps the only pipe in the world that could rival Buttermilk's: a private halfpipe built on the backside of remote Silverton Mountain in Colorado. Red Bull reportedly contributed $500,000 to the halfpipe's construction. Among other things, the pipe was reportedly accessible only via helicopter or snowmobile and featured a foam pit at the base of one end to allow White to try whatever new tricks he could dream up. Jankowski did not want to speculate about what those were, but he did say tricks like the double-corked 1260 would probably be much more prevalent during next winter's Olympic qualifying Grand Prix, much the way back-to-back 1080s were the must-have combination before the 2006 Winter Olympics. Although the addition of another revolution showcases evolution, Jankowski said the real progress was in the subtle way tricks were refined to look natural. It is not about the spinning so much as how it looks. And to get it down perfect, it takes a lot of practice and snowmobile trips back up the mountain. ''There's the obvious progression from a 10 to a 12 or from a 12 to a 14, but one of the key things our guys and girls have done is make sure that we're not upping the ante and we're not upping the rotation level unless we're grabbing and it's smooth and it looks good,'' Jankowski said. Jankowski said he hoped the effort would pay off. The United States took four of the six medals in halfpipe at the last Olympics in Turin, Italy, but Jankowski said he expected stiffer competition next winter in Vancouver. ''We don't take anybody lightly, but we definitely want to maintain our position as the ones to beat, as the ones who set the bar,'' he said. ''We don't want to be playing catch-up.''

Thursday, February 19, 2009

Shaun and Kelly are featured in Sports Illustrated’s 2010 Olympics!






The article, “Good’n’Ugly” by Austin Murphy, takes a look at the recent World Cup at Cypress Mountain in Vancouver and goes in depth on the challenges facing the 2010 Winter Olympics Halfpipe venue.

The piece describes the competition as underwhelming, but reinforces Shaun’s “near-perfect run”, claiming his “fourth win in six events”, and Kelly as the “low-key, high-flying Vermonter” who is on the journey for another gold. Both Shaun and Kelly are quoted in the article. Kelly is quoted as she describes her training, focusing on the little things, and looking forward to the Olympics. Shaun is also called out on the cover of the issue.

Sports Illustrated has a circulation of 3.2 million.

Thursday, February 12, 2009

ESPN the Magazine features Kelly Clark and Ellery Hollingsworth in their Olympic Insider section!



A snapshot of Kelly at the X games accompanies the piece. The section calls out that both Ellery, as a promising up-and-comer, and Kelly, as an established gold medal veteran, are close to making history by being the first woman to land a 1080. The piece also looks forward to their seasons and their possible Olympic berths.

ESPN has a circulation of 2 million.

Tuesday, January 20, 2009

Burton is featured on CNN.com!


Doyle, Hannah and Kelly are all quoted and pictured in the article that describes how snowboarding has grown over the years. Doyle shares his story on how he left NYC to follow his dreams of becoming a ‘mad scientist’ and helps develop and test new technology. Hannah and Kelly both describe their top four places to ride in the world along with their favorite spots to hang out and eat. The dates and location for the US Open is also called out in the piece. Unfortunately, Boliba’s quotes were not included, due to the story already exceeding 1300 words (according to Thom Patterson, normally their articles are only 800 words); however Thom would love to connect with Boliba next season to conduct a piece about Burton’s LTR.

Cnn.com receives 29 millions views per month! Cnn.com will also be showing live coverage of the inauguration, driving more traffic to the site today. Please find the link and text below.

http://www.cnn.com/2009/TRAVEL/01/20/five.to.go.snowboarding/index.html

Wednesday, December 17, 2008

Hannah and Kelly are in USA Today!

Today's issue features an update on Kelly's return to the halfpipe and a mention of Hannah's presence at the Dew Tour.

Tuesday, December 9, 2008

Kelly is included in the latest issue of Antics Magazine.




Antics is published by Filter Magazine and covers musicians, athletes and artists that reflect the independent, spontaneous attitude Antics embraces. Kelly is featured in a two-page spread where she talks about her home mountain, Mount Snow, calling out her favorite runs, secret spots and her most memorable moment.

Antics Magazine has a circulation of 85,000.

Wednesday, April 2, 2008

BURTON US OPEN 2008 HIGHLIGHTS

The 26th Annual US Open went down last weekend, and there was plenty of action on and off the hill. Check out a few of the competition and party highlights from the event below.

SLOPESTYLE- Friday, March 21
Shaun White (USA) won his third US Open slopestyle competition and Kjersti Buaas (NOR) took her first US Open title at today’s 2008 US Open slopestyle competition under bright bluebird skies at Stratton Mountain Resort, Vermont. Jamie Anderson (USA) and Jenny Jones (GBR) took second and third respectively for the women and Tim Humphreys (USA) and Charles Reid (CAN) earned second and third place on the men’s podium.

All eyes were on Shaun White, who qualified first from the semi-finals. An interesting thing to note, Shaun arrived at Stratton late Thursday night, and decided at 1:00 am Friday that he might as well enter slopestyle. His last minute decision paid off big when threw down the gauntlet and took first place on his first run, throwing a frontside 270 boardslide, a nosepress to backside 180 out and a Cab 900, backside 900 mute to a switch backside 900 mute ending with a frontside 1080 stalefish on the jump line. Tim Humphries landed in second with a run that included a backside 7, cab 5, frontside 7 and backside 7. Sir Charles Reid equally lit fires with a boardslide 270 out, cork backside 7 nose grab to frontside 7, landing in third.

Standouts in the women’s semi’s included Cheryl Maas’ backside 7 to backside 5 combos, Kjersti Buaas’ frontside 7s, Sina Candrian’s smooth frontside 7s, and Jamie Anderson’s all-around laid back style.

In finals, Jamie Anderson was stomping gap to boardslides at the top, with frontside 5 to cab 5 combo on the kickers. Jenny Jones, who came into slopestyle on top of the standings for the Burton Global Open Series, kept it clean and consistent all day; while Norway’s Kjersti Buaas scored top honors with a solid mix of floater spins and technical wizardry that included a frontside 3 to frontside 7, ending with a boned-out backside 180.

HALFPIPE – Saturday, March 22
In the men’s semis Quebec’s new kid on the twock Charles Reid had double overhead first-hit frontside 10s. The Frends crew was in full effect with Scotty Lago, Luke Mitrani, Kevin Pearce and Mason Aguirre all riding strong; and Jack Mitrani unleashing the first-ever frontflip into the pipe on the run-in. In between heats, even the Sprocking Cat himself, Terje Haakonsen, was spotted poaching laps in celebration of Easter.

In the men’s finals Finland’s Peetu Piiroinen had huge front 10s and alley-oop backside rodeos. Scotty Lago clocked Zune Best Trick and $5,000 with a double cork front 10. Mason Aguirre stuck a backside 5 indy to frontside 10 tail, corked Cab 10, frontside 9, alley oop to frontside 7 for second. VT’s own Kevin Pearce rode strong all day with a third place run that featured a big backside crail into a frontside 10 tail, Cab 10, frontside 9 stale finished with a biggie-sized McTwist.

However nothing short of perfection could topple the Shaun White. Coming off a win at Friday’s Slopestyle, the reigning US Open Halfpipe Champion would once again destroy the competition and end his day with a victory lap. Shaun’s winning run consisted of a first-hit frontside 10 stale to cab 10 into his signature frontside 5 stale, McTwist, frontside 9 with a backside 9 ender—all HUGE and flawless.

In the women’s semi-finals Gretchen Bleiler had first-hit cripplers and Olympic gold Medalist Kelly Clark had massive frontside 7s. Connecticut’s Ellery Hollingsworth impressed with frontside 7 to Cab 7 combos, while Cheryl Maas was uncorking first-hit inverted 7s.

In the best-of-three run finals Torah Bright took the lead early with a run that featured a backside 3 indy, switch backside 7 mute (Winner of Zune Best Trick and $5,000), backside 5, melon-to-fakie with a Cab 7 at the end. Local Olympian Kelly Clark snagged second with a lofty frontside air to backside 5 mute, frontside 5, method, frontside 9 into a big backside air. Gretchen Bleiler rounded out the podium with a first-hit frontside 9, lofty backside air into a crippler, with an indy to frontside 7 and Cab 3 to cap things off.

BIG AIR – Saturday, March 22
Saturday night marked the triumphant return of the big air. A true test of commitment, riders had to literally be whisked away from the halfpipe awards ceremony and head straight to Stratton’s main base area for warm-ups. The judges scored on overall impression meaning that if you threw the same trick twice, you were more or less sent packing.

Torstein had both backside and frontside 1080s on lock for third; while Chas Guldemond stomped the snot out of a backside 1260 melon, earning him $2,500 for the SoBe Sick Trick award and second overall. However nobody could keep up with Tim Humphreys who spun like a bat outta hell. Switch backside 7, backside 7, backside rodeo 5, backside 10 and frontside 10—Humphreys made everything look easy.

On the women’s side, Cheryl Maas easily took the title with a frontside 3, backside 5 and a perfect backside 7 tail, which would also earn her the $2,500 SoBe Sick Trick award.

JUNIOR JAM – Sunday, March 23
On Sunday, well over 100 of the world’s best mini shredders competed in the US Open Junior Jam. Hailing from across North America, and as far away as Finland, Australia and Switzerland, the riders battled not for a big check or new car, but the chance to ride with the pros in next year’s US Open halfpipe semi-finals.

In the girl’s finals, it was a showdown between Madeline Schaffrick and Arielle Gold, both of Steamboat Springs, Colorado, and Kirby Kelly. All three rippers held it down with a solid mix of 360s, 540s, alley oops, grabs and straight airs. Judging was no easy task but once the smoke settled, it was Kirby in third and Arielle in second, with Madeline snagging the coveted top spot and an invite to next year’s semi-finals.

In the boy’s finals, Ben Ferguson snagged third with a huge run that included a frontside 5 into a backside 5, poked out nose grab, McTwist into a frontside 7. Second went to Switzerland’s Jan Sherrer who came into the finals as the top scoring qualifier and went for broke with a backside 9 to backside 5, backside air, frontside 7, and finishing with a backside 9. However, no one could even compete with Australia’s Scotty James who melted faces with a huge and tech run that featured a backside 9 into a frontside 7, backside 7, frontside 5, backside 5, finishing with an alley oop crippler. Seriously, dudes twice his age who think they’re pro better recognize when he drops in at next year’s semi-finals.

MEDIA FEAST AT THE PENTHOUSE
The Medieval theme took on a different twist at the media dinner where guests were treated to a Mexican feast of beef, chicken and veggie fajitas, rice and beans and tortilla chips with all the fixings. The bar was flowing with Corona, homemade sangria and plenty of Patron. The party kicked into high-gear once Craig Weatherby of Frank 151 began mixing and pouring shots for all. Also amongst the crowd was Mark Borden of Fast Company, Maria Bedevia of Women’s Health, Michelle Lindsay of Paper, Brad Farmer and James Sullivan of Future and Pat Bridges of Snowboarder. The crew from Volvo in Sweden kept things lively with Swedish drinking songs and plenty of Aquavit. And Terje Haakonsen also dropped in for a while.

MEDIA LTR
The whipping winds and late Friday night partying did not deter eager media from taking part in a special LTR Saturday morning. Instructors came in from all over the U.S. to teach beginners and more advanced mainstream media to ride and fine tune their skills. This year’s event brought over 40 media and instructors to the slopes of Stratton where they paired up for one-on-one lessons and demoed the latest LTR gear.