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Shot in the Soho Burton store, the four minute interview features Jake taking viewers on a brief history of the company through the challenge of building a new sport in the early years to where Burton currently exists with the family of brands. Jake reiterates Burton’s rider driven philosophy and dedication to hardgoods saying “you can’t go wrong when you listen to the riders…Burton has a well balanced hardgoods foundation”.
http://www.msnbc.msn.com/id/26526805/#29052936
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