Friday, February 29, 2008
Nissan X-Trail Nippon Open Parkstyle Finals
Mikkel Bang & Jenny Jones Win Nissan X-Trail Nippon Open ParkStyle Finals
Japan has an air of mystery around the islands that collectively make up the country. It could be the spirits in the trees that house the much sought after powder snowboarders are always searching for. However, the mystery of the 2008 Nissan X-Trail Nippon Open so far has been the weather. After a rough couple days of heavy snow and high winds, the sun finally came out today for the Nippon Open ParkStyle finals at ALTS-Bandai resort.
Due to the heavy snowfall and high winds competitors saw early in the week, both the men’s and women’s ParkStyle semifinals and finals were held back-to-back for an action packed day of snowboarding. All riders had three runs to get their best score once they made it to the finals with the women taking the course first.
Great Britain’s Jenny Jones had three solid runs with her final effort securing first place with the run of a 50/50 gap to 50/50 boardslide to fakie off the box into a Cab 540 on the kicker followed by a huge frontside air on the hip. Jamie Anderson put together a strong second run starting off with a big gap tailslide to fakie rolling into a Cab720 melon, capping off her run with a stylish nose grab. Representing for Japan, Izumi Amaike saw a return to the podium, repeating her third place finish from last year with a 50/50 gap to 50/50 on the box, mute Cab 540 off the kicker into a frontside air on the hip.
On the men’s side, the riding was even more impressive. With his insane style, making his run look almost too easy, Mikkel Bang claimed the lead early on in the finals with his first run; however it was his second effort that clinched the top spot. Kicking the run off with a gap to switch backside lipslide on the rail to an insanely smooth switch backside 900 mute, Mikkel cleaned up with a stalled out frontside alley oop off the hip. The Nippon Open always promises feats of gravity defying snowboarding and second place finisher Kazuhiro Kokubo did not disappoint with a solid run that included a 50/50 gap to boardslide to fakie, switch frontside 900 melon followed by an insane frontside alley oop corked frontside grab off the hip that could only be described as “freaking huge” by Head Judge Jason Grossi. Jaakko Ruha earned his first Burton Global Open Series podium finish with third place, charging with an impressive 50/50 gap to nosepress on the rail into a 1080 tailgrab over the jump into a backside 720 indy on the hip. Both Mikkel and Jenny earned $15,000 each for their first place finishes and 8,000 points towards the Burton Global Open Series Championship titles. Jenny’s win bumps her up to third place in the Swatch TTR World Snowboard Tour and Mikkel breaks into the Top 10 standings for the men.
Women’s ParkStyle Final Results:
Jenny Jones (GBR) Billabong
Jamie Anderson (USA) Salomon
Izumi Amaike (JPN) Flow
Men’s ParkStyle Final Results:
Mikkel Bang (NOR) Burton
Kazuhiro Kokubo (JPN) Burton J
aakko Ruha (FIN) Burton
In case you missed today’s Go211.com live webcasts of the men’s and women’s ParkStyle finals, both highlights of the winning runs and the full webcasts will be available for replay and on-demand viewing on Go211.com.
Thursday, February 28, 2008
Wednesday, February 27, 2008
Thursday, February 21, 2008
THE NEW YORK TIMES - R.E.D. COVERAGE
Wednesday, February 20, 2008
ANTENNA - BURTON AND ANON COVERAGE
The Spring issue of Antenna includes an apparel tee from the Spring/Summer line and anon sunglasses. The ‘Sheets to the Wind’ tee is shown in a spring fashion preview and the Rico sunglasses are featured in the sunglass spread. Antenna has a circulation of 125,000.
URB - BURTON COVERAGE
URB’s February issue features the iDiom Slant Zip Jacket in their fashion piece. There is a great shot of the jacket along with the Burton website where consumers can check out other Burton products. URB hits a circulation of 100,000.
COMPLEX - BURTON COVERAGE
The February/March issue of Complex has Burton all over it! The coverage includes two full page spreads on two different Burton riders and the inclusion of the US Open in the ‘Complex Dozen,’ a calendar that highlights the top twelve events taking place in February and March.
Both Danny and Trevor have full page feature pieces in this issue! The separate stories show the diversity of Burton’s team riders and how they are looked at not only as influencers in the snowboarding world, but in fashion and music as well. While in town for the NYC World Tour stop, we hooked Danny up with Complex editor Joe La Puma where he chatted about how he started snowboarding, competing in the USO and his sights on the 2010 Olympics. The interview resulted in an excellent piece that gives a great sense of Danny’s personality and his outlook on life. The feature also includes a great shot of Danny with his Un…Inc board.
In Trevor’s piece, he talks about his unique personal style and his role in helping design signature pieces such as his Burton board in the ‘Style Breakdown’ story. Both his Analog jeans and Gravis shoes are clearly featured in the photo and discussed. Trevor also calls out Greg D and how Greg works with all of the Burton riders to create sick pieces that represent everyone’s individuality. Complex has a circulation of 335,000.
BURTON LUGGAGE AND 'BECAUSE OF SNOWBOARDING' HIT UP MISSBEHAVE
The Wheelie Sub is front and center in Missbehave’s ‘Emotional Baggage’ spread. Colorful bags of all shapes and sizes are shown, but Burton’s twill striped circles print stands out amongst all the others. Also in this issue is the magazine’s ‘Because of Snowboarding’ contest where the reader with the best description wins a full Burton setup and a trip to Baldface. Missbehave has a circulation of 75,000.
UNION SQUARE STREET SESSIONS RECAP
Thursday, February 7th saw the second annual Union Square Street Sessions in downtown Manhattan. Based in the heart of NYC, the USSS brought over 20 top riders, trucks full of snow, a killer rail set-up, sponsor village and music to an urban setting that rarely sees snowboarding. Yale Cousino, Lucas Magoon, Aaron Bittner, Sky Gale, Mike Casanova and Chris Rotax were just a few of the riders that showed up to throw-down. The $30,000 prize purse awarded one of the highest pay-outs for a rail jam with $15,000 cash for first place. The action kicked off at 3pm with demos, music and plenty of giveaways in the sponsor village. The qualifiers narrowed the field to 16 and the jam format motivated riders to get in as many runs and tricks as they could as the judging was based on overall impression during the 30 minute session. Burton riders Yale Cousino and Chris Rotax advanced on to the semis but Yale had tweaked his knee on the Red Bull wall ride and pulled out of the competition. Rotax held it down for his teammates though, advancing to the finals with seven other riders including Magoon, Bittner and Casanova. As the finals began, Trevor Andrews’ band Trouble took to the main stage and got the crowd amped. Unsponsored rider Mike Casanova ended up taking home the big check for $15k after landing a killer Cab 270 hardway 180 switch 50/50 switch backside 180 out on the down rail. Chris Rotax finished 3rd and won $3500, his backside 270 on 270 out on the down rail was one of his most notable tricks. “The 2008 Street Sessions were off the hook this year," said Rotax. "The level of riding was amazing! The set-up was sick and the crowd was stoked. The warm weather and the music made this event one to remember.”
BURTON SNOWBOARDS HOSTS FOURTH ANNUAL WOMEN’S LEARN TO RIDE CAMPS FOR RIDERS OF ALL ABILITIES
Weekend Stops in Copper, CO, Northstar-at-Tahoe™, CA and
Burlington, VT (January 3, 2008) – Burton Snowboards today announced its fourth annual Burton Women’s Learn To Ride (WLTR) Camp schedule for 2008. The Burton WLTR camps are women-only snowboard weekends where ladies can learn to snowboard for the first time, or improve their skills in an environment created specifically for them. The three-day weekend events include the finest instruction, goodie bags, a special event to benefit Boarding for Breast Cancer and of course, the riding experience of a lifetime.
Whether it’s embracing your inner snowboarder for the first time or progressing existing skills, women of all abilities will partake in three days of instruction with top snowboard coaches trained in specific teaching methods for women. First-timers will use
“As a company of snowboarders with a full and comprehensive equipment line dedicated to women, we can offer women riders what no other company can,” said Donna Carpenter, Founder & Director,
Saturday evenings at camp will include a special event benefitting Boarding for Breast Cancer, the non-profit, youth-focused breast cancer education, awareness and fundraising foundation designed to teach women the importance of living a healthy lifestyle. Campers will also enjoy a fashion show featuring
2008
Northstar-at-Tahoe™, CA February 8-10, 2008
Each resort will offer its own special touch at the camps. Camp participants can choose to stay at the resort or just attend day sessions if they have local lodging. Interested campers should visit www.learntosnowboard.com/wmscamp to register or for more information.
Friday, February 15, 2008
Wednesday, February 13, 2008
MEN'S FITNESS: X8 AND EST IN TECHNOLOGY COVERAGE
Men’s Fitness March issue includes the X8 board with EST bindings in the ‘Board Game’ piece. A description of the new technologies and its advantages is featured along with the Burton website where consumers can purchase it. This magazine has a circulation of 770,000
THE US OPEN TREVOR ANDREW AND DANNY DAVIS INVADE COMPLEX
The February/March issue of Complex has Burton all over it! The coverage includes two full page spreads on two different Burton riders and the inclusion of the US Open in the ‘Complex Dozen,’ a calendar that highlights the top twelve events taking place in February and March.
Both Danny and Trevor have full page feature pieces in this issue! The separate stories show the diversity of Burton’s team riders and how they are looked at not only as influencers in the snowboarding world, but in fashion and music as well. While in town for the NYC World Tour stop, we hooked Danny up with Complex editor Joe La Puma where he chatted about how he started snowboarding, competing in the USO and his sights on the 2010 Olympics. The interview resulted in an excellent piece that gives a great sense of Danny’s personality and his outlook on life. The feature also includes a great shot of Danny with his Un…Inc board.
In Trevor’s piece, he talks about his unique personal style and his role in helping design signature pieces such as his Burton board in the ‘Style Breakdown’ story. Both his Analog jeans and Gravis shoes are clearly featured in the photo and discussed. Trevor also calls out Greg D and how Greg works with all of the Burton riders to create sick pieces that represent everyone’s individuality. Complex has a circulation of 335,000.
Both Danny and Trevor have full page feature pieces in this issue! The separate stories show the diversity of Burton’s team riders and how they are looked at not only as influencers in the snowboarding world, but in fashion and music as well. While in town for the NYC World Tour stop, we hooked Danny up with Complex editor Joe La Puma where he chatted about how he started snowboarding, competing in the USO and his sights on the 2010 Olympics. The interview resulted in an excellent piece that gives a great sense of Danny’s personality and his outlook on life. The feature also includes a great shot of Danny with his Un…Inc board.
In Trevor’s piece, he talks about his unique personal style and his role in helping design signature pieces such as his Burton board in the ‘Style Breakdown’ story. Both his Analog jeans and Gravis shoes are clearly featured in the photo and discussed. Trevor also calls out Greg D and how Greg works with all of the Burton riders to create sick pieces that represent everyone’s individuality. Complex has a circulation of 335,000.
Thursday, February 7, 2008
Friday, February 1, 2008
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