The Amos featured in ASOS Magazine's sunglasses special.
Friday, June 27, 2008
Tuesday, June 24, 2008
Anon Fletch & Informant on NYMag.com
The Anon Fletch & Informant Sunglasses are featured on New York Magazine.com! The sunglasses are featured in the Shop-a-Matic section that highlights the best glasses for the summer season. New York Magazine receives more than 1.2 million views a month!You can visit Shop-A-Matic here:
http://nymag.com/shopping/shopamatic/
Monday, June 23, 2008
Thursday, June 19, 2008
(UK) - Matt Damon spotted in Burton Top
Star-spotted! Actor Matt Damon in his long- sleeve Burton t-shirt on the way to film his current picture 'The Informant'. www.Popsugar.com published the photos of him in LA earlier this week.
Hemisphere Duffel Bag featured in YRB
The summer issue of YRB includes the Burton Hemisphere Duffel Bag! The duffel is featured in the magazine’s ‘Summer Getaways’ spread and is the only bag shown.
YRB has a circulation of 200,000.
YRB has a circulation of 200,000.
Benji Weatherly's "Life as a Movie" Japan Premier
On June 14th, Anon sunglasses presented the "Life as a Movie" premier party at Burton Tokyo. 123 guests enjoyed the film Benji Weatherly produced. Benji himself showed up with his girlfriend Mai and shared some stories from production.
The next day, the same event was held in Osaka. 202 guests gathered at Burton Osaka. Followed by the film, talk-show and lottery, there was a surprise birthday ceremony for Benji. He was very happy to see the cake, with a surfer (which was obviously himself) and logos of his sponsors, and cut it for the guests.
The next day, the same event was held in Osaka. 202 guests gathered at Burton Osaka. Followed by the film, talk-show and lottery, there was a surprise birthday ceremony for Benji. He was very happy to see the cake, with a surfer (which was obviously himself) and logos of his sponsors, and cut it for the guests.
Tuesday, June 17, 2008
Monday, June 16, 2008
(UK) NOTION'S FESTIVAL GUIDE/ JUNE 08 CIRC 20 000
Sleeper Hoodie and Lil Buddy both identified as 'must-have' items for the up coming festival season.
Burton Snowboards Makes an Impact in China with the Opening of Beijing’s First Indoor Terrain Park
The Chinese snowboarding landscape was reshaped forever as Burton and Mellow Constructions China unveiled their brand new indoor terrain park in the Qiaobo Ice and Snow World just outside of Beijing.
While most locals were left in hot and humid conditions in the city, China’s snowboard community had better things on the agenda: to escape inside to the giant refrigerated snow dome which is temperature controlled to a cool minus one degree for a shred session, free demos and the music of three-time DMC Champion DJ Wordy.
Burton Snowboards’ Director of International Sales Craig Smith flew in for the event and commemorated the opening. Craig, whose experience lies in the development of the Japanese market has noted major improvements over the years and is ecstatic to be part of the action. “The Burton Qiaobo Mellow Park will not only benefit local riders, but also gives the global snowboard community an international standard park right here in the city of Beijing,” said Craig. “The timing couldn’t be better. The scene is growing, the riders are improving and we at Burton are proud to be a part of what’s happening over here.”
The new park, designed by Mellow Parks China Head Shaper Marco Huang, has something for everyone. Inspired by what he has ridden overseas and seen in the videos, Marco tried to bring in elements that will be fun for all levels of riding. “Everyone’s favorite obstacle is our super big funbox,” said Marco on the days rolling up to the event. “Actually, no one even asks me about the kickers or even our new wallride, all they care about is that we have one set up on the day of the opening!” Marco, who is one of the countries most experienced riders couldn’t be happier with the opening, “Now we have something to ride all year round! Of course I’m excited!”
Both Chinese and expat snowboarders sessioned the park in a two-hour jam format contest. Each rider was given a chance to claim an obstacle and walk away with sick prizes from none other than Burton Snowboards. Zhang Wei was given top honors for his 180-on-180-off on the downrail and X-Fox’s switch-270 on-frontside-tail-nose-tail-nose-270-out left him with the title for top funbox rider of the day. Perry from Chile proved himself on the bonk barrels with a frontside 360 nose tap, and Burton rider Wanglei was the top all-around rider of the day, pulling 720s and 540s and giving the crowd the show they came out for. Top ladies of the day were Yindi and JiJiGe.
“Today was a huge step for the snowboard community in China,” stated Mellow China CEO Steve Zdarsky as he walked away with a grin, “I’m just stoked that we can ride 365 days a year.”
For the full photo gallery of the event and more, visit mellowparks.cn
While most locals were left in hot and humid conditions in the city, China’s snowboard community had better things on the agenda: to escape inside to the giant refrigerated snow dome which is temperature controlled to a cool minus one degree for a shred session, free demos and the music of three-time DMC Champion DJ Wordy.
Burton Snowboards’ Director of International Sales Craig Smith flew in for the event and commemorated the opening. Craig, whose experience lies in the development of the Japanese market has noted major improvements over the years and is ecstatic to be part of the action. “The Burton Qiaobo Mellow Park will not only benefit local riders, but also gives the global snowboard community an international standard park right here in the city of Beijing,” said Craig. “The timing couldn’t be better. The scene is growing, the riders are improving and we at Burton are proud to be a part of what’s happening over here.”
The new park, designed by Mellow Parks China Head Shaper Marco Huang, has something for everyone. Inspired by what he has ridden overseas and seen in the videos, Marco tried to bring in elements that will be fun for all levels of riding. “Everyone’s favorite obstacle is our super big funbox,” said Marco on the days rolling up to the event. “Actually, no one even asks me about the kickers or even our new wallride, all they care about is that we have one set up on the day of the opening!” Marco, who is one of the countries most experienced riders couldn’t be happier with the opening, “Now we have something to ride all year round! Of course I’m excited!”
Both Chinese and expat snowboarders sessioned the park in a two-hour jam format contest. Each rider was given a chance to claim an obstacle and walk away with sick prizes from none other than Burton Snowboards. Zhang Wei was given top honors for his 180-on-180-off on the downrail and X-Fox’s switch-270 on-frontside-tail-nose-tail-nose-270-out left him with the title for top funbox rider of the day. Perry from Chile proved himself on the bonk barrels with a frontside 360 nose tap, and Burton rider Wanglei was the top all-around rider of the day, pulling 720s and 540s and giving the crowd the show they came out for. Top ladies of the day were Yindi and JiJiGe.
“Today was a huge step for the snowboard community in China,” stated Mellow China CEO Steve Zdarsky as he walked away with a grin, “I’m just stoked that we can ride 365 days a year.”
For the full photo gallery of the event and more, visit mellowparks.cn
Wednesday, June 11, 2008
IN TOUCH MAGAZINE - Chris Evans Shops at Burton LA Store
City Publicity brought in Fantastic Four's Chris Evans into the Burton LA Store as Seen & Heard in In Touch.
Tuesday, June 3, 2008
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