CBS 2 Chicago features Burton Headphone Beanie

CLICK HERE to watch video!

Thanks Patton Group!

The New York Times features Shaun's win at Winter X!

Shaun and Kevin featured in USA Today for their performance at X Games!

MEDIA TRIPPIN’

The Media Trip during the Burton European Open was a great success. Our European PR agencies were to invite journalists from leading magazines who hadn’t snowboarded before. And they all showed up: i-D Magazine and Daily Telegraph from the UK, from Italy Tuttosport and Style Magazine, Germany’s Süddeutsche Zeitung and L’Equipe TV from France to name but a few.
The days were packed with presentations, fondue eating, BEO spectating, and of course Learn to Ride sessions. The journalists had a blast in Laax and have been converted to the good cause. Just have a look on the pics!

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Burton to Design U.S. Snowboarding Team Outerwear for the 2010 Olympics

Burton today announced that it will once again provide the official snowboard outerwear for the U.S. Snowboarding Team at the Vancouver 2010 Olympics as it did for the Torino 2006 Olympics. In addition, Burton will build on its long-standing relationship with W. L. Gore & Associates by partnering with the company and leveraging the performance benefits of GORE-TEX^® fabric, the official fabric of the 2010 U.S. Snowboarding Team’s Olympic outerwear.

“I’ve never been a fan of uniforms, but if anyone is going to outfit the U.S. Olympic Snowboarding Team, we’re the company that should step up and do it right,” said Jake Burton, Founder and Chairman of Burton Snowboards. “As with everything we design and manufacture, we have already brought together our creative people with some of our country’s best snowboarders to ensure that the final product will represent the riders, the sport and the U.S.A. in an authentic way. Our partnership with GORE-TEX enables the riders to rest assured that regardless of the weather in Vancouver, they will be warm, dry and free to do their best.”

“The crew at Gore is truly stoked to be partnering with Burton Snowboards to outfit the U.S. Snowboarding Team for the upcoming Winter Olympics,” says John Reaney, NA snowsports category leader. “The Burton/GORE-TEX® product and design teams are working side by side in the development of the most progressively styled and technically functional garments for our Olympic Team. With the Olympic snowboarding events taking place in Vancouver, where history shows weather can be a potential distraction, we're confident our products will enable the riders to stay focused on the challenges of the event itself and not on the discomforts that bad weather can potentially bring.”

Burton has already held a roundtable with top pro snowboarders to review design concepts for the outerwear. Just like with all product development at Burton, riders will drive the design process of the Olympic outerwear from start to finish.

Greg Dacyshyn, Senior Vice President of Creative at Burton, gives a preview of the outerwear design, which will be revealed once the 2010 Olympic U.S. Snowboarding Team is officially announced. “The inspiration behind the U.S. Snowboarding Team outerwear for the 2010 Olympics is classic Americana,” says Dacyshyn. “Although we are creating a uniform, our first objective is to express the individuality of snowboarding. As such, we are taking vintage American looks and interpreting them in a very unique and unexpected fashion. Finally, we will ensure that all of the highest technical attributes are maintained in the pieces, so that performance and function are not jeopardized. The result will be a progressive and fresh look that challenges the former conservatism of the Olympics.”

Stay tuned for additional details about the U.S. Snowboarding Team Olympic outerwear as the Winter Games draw closer.

Burton Hardgoods and Accessories on Men's Health (Italy)

Men's Health (Italy)

February issue

Board: X8

Boot: Ozone

Backpack: Paradise
Beanie: Cable Guy

Boot: Hail

Boot: Ozone

(Germany) Galore / January 2009

The Galore magazine has covered the Eco Nico. Galore is an interview magazine with a circulation of 130.000.

(Germany) Vanity Fair / January 2009

Custom X, Stumpy, Fish, Quilt Cap, Ronin Transition Pant and XIII are pictured in the Vanity Fair magazine with a monthly circulation of 213.851. Vanity Fair is a style, society and culture magazine.

(Germany) Jolie / January 2009

Jolie magazine publicize a wide range of Burton products. Additional they announce The Burton European Open. It´s a famous woman magazine with a monthly circulation of 323.400.

MTV Shaun White Launch Party

Skate legends riding Burton!

Christian Hosoi on a 2010 Twin and Steve Caballero on a Dom.

(UK) TIMEOUT / 14 JAN 09 CIRC 88 851

Burton SLX featured in Time Out London.

The Cool Hunting crew takes an in depth ride through the Stash with Jeff Boliba, Yale Cousino, Hans and Nils Mindnich and Dave Downing!

The Cool Hunting crew had a great time slashing The Stash and describes the run as “converting the otherwise monotonous terrain park into one of limitless opportunity, the beauty of the Stash run is its infinite lines and discoveries.” The post includes an extensive interview with Jeff Boliba on the design and motivation behind the stash, great shots from Blotto and a video taken by Dave Downing, while he is riding the Stash, showcasing the features from a rider’s point of view. You can view the complete post here: http://www.coolhunting.com/archives/2009/01/the_stash_at_ki.php.

Cool Hunting is a daily update on ideas and products in the intersection of art, design, culture and technology, and features weekly videos that get an inside look at the people who create them. Cool Hunting receives over 430,000 unique visitors a month with just over 1.5 million page views.

The Stash at Killington Grand Opening

Killington Resort and Burton Snowboards joined forces this past summer to break ground on the East Coast’s first Stash run out of only five in the world. Although the Stash opened to the public in December, it wasn’t until January 15th that a grand opening took place. Nearly 50 journalists descended on the hill eager to check out the goods and spend some time with Burton pro riders Dave Downing, Yale Cousino, Hans and Nils Mindnich. Enjoying the romance of Amtrak’s Ethan Allen Express were a dozen or so handpicked journalists from NYC that were privileged enough to have the private invite extended to come party like a pro with the pros in Vermont.

Although the mercury lingered close to zero, the bluebird skies created a picture perfect back drop to some of Vermont’s most unique freestyle terrain. Freezing temperatures could do nothing to cool off the group’s excitement as hand warmers were dolled out and coffee was consumed. Riders and skiers alike braved the chill, and even those without snow equipment hitched a ride on a sled to go and check out the sugar shack, one of the most unique features in the Stash. Inside the shack is a mural painted by Scott Lenhardt, paying tribute to Jake’s early days in Vermont. Scattered throughout the run are headless yetis created by renowned chainsaw artist Bob King.

Dave Downing, Yale Cousino and brothers Hans and Nils Mindnich threw down and showed their stuff on features like tree jibs, pole jams, bank turns, hips, flat down logs and the wood banked wall ride. Then it was time to warm up with some tasty Italian treats including minestrone soup, spinach and mushroom lasagna and cannoli. The rest of the day was much of the same, taking turns with new friends and old. As the sun went down and the light grew flat, only a few stragglers remained, earning their turns in the rapidly dropping temperatures.

Later that night, it was off to The Wobbly Barn, a Killington landmark for dinner and drinks. Ripples of laughter and the clinking of glasses echoed throughout the cavernous room where the group had seemingly doubled in size and volume. After a delicious dinner, everyone rolled upstairs to check out the entertainment provided by reggae band Giant Panda Guerilla Dub Squad. If you weren’t one of the lucky ones there, all is not lost.

The Stash at Killington Resort is the fifth run of its kind worldwide and the first in the Northeast. The Stash can also be found at Northstar-at-Tahoe, USA; Avoriaz, France; The Remarkables, New Zealand and Flachauwinkl Resort, Austria. For more information, visit thestash.com.

VPR - SAM - ESPN - Rutland Herald - Snow Industry Letter

Jake interview in Tageblatt (Luxembourg)

A double page Jake interview in "Tageblatt" one of the two key newspapers in Luxembourg.

Denise Richards wearing Burton and Anon

Denise Richards stopped by the LA Flagship store to pick out some gear last week, prior to heading off to Sundance. Burton's Janice Nickloff met her in Park City to set her up with a Burton LTR.

CLICK HERE to read more!

Burton is featured on CNN.com!

Doyle, Hannah and Kelly are all quoted and pictured in the article that describes how snowboarding has grown over the years. Doyle shares his story on how he left NYC to follow his dreams of becoming a ‘mad scientist’ and helps develop and test new technology. Hannah and Kelly both describe their top four places to ride in the world along with their favorite spots to hang out and eat. The dates and location for the US Open is also called out in the piece. Unfortunately, Boliba’s quotes were not included, due to the story already exceeding 1300 words (according to Thom Patterson, normally their articles are only 800 words); however Thom would love to connect with Boliba next season to conduct a piece about Burton’s LTR.

Cnn.com receives 29 millions views per month! Cnn.com will also be showing live coverage of the inauguration, driving more traffic to the site today. Please find the link and text below.

http://www.cnn.com/2009/TRAVEL/01/20/five.to.go.snowboarding/index.html

Kevin’s win at the BEO is featured on LA Times.com!

Pete Thomas talks about the competition between Shaun, Kevin and Danny and to look forward to some high scores at X Games next week.

Latimes.com receives 4.6 million views per month.

http://latimesblogs.latimes.com/outposts/2009/01/once-upon-a-t-1.html

(UK) DAILY EXPRESS / 16 JAN 09 CIRC 994 000

The Daily Express did a shoot in Vail just before the christmas break, the results were great- Burton featured heavily in almost every shot and the burton website address credited repeatedly.

Kevin’s feature story in ESPN Magazine’s X Games Preview is on stands!

The print edition is a six page spread along with a full page picture of Kevin in the Contents page. We also learned that there will be another sidebar on Kevin on ESPN.com that will include Jake’s quotes from Alyssa Roenigk’s interview.

Hannah, Danny, and Luke are also included in the issue in a piece entitled ‘Comeback Kids,’ a story on Winter X Games athletes that are coming back this year after injury. Hannah talks about how her injury enlightened her to think up additional ways to fund Hannah’s Gold including donating all of her contest winnings to the cause. Danny and Luke are pictured and talk about their excitement for the season.

ESPN The Magazine has a circulation of 2 million.