Thursday, April 30, 2009

Product placement in MTV’s upcoming show “Peak Season”

Burton Gets Props for Bike-Commuting Program



CLICK HERE to read more!

(Germany) Maxi April 2009



The Anon Burnout and the Day Hiker are featured in the "Maxi" with a monthly circulation of 209.967.

Wednesday, April 29, 2009

DJ Z-Trip a Burton Fan for Life


It turns out that a little care goes a long way. After picking up some gear at the LA store this winter, the world-famous DJ Z-Trip was treated to some one-on-one Burton guidance and it's made him a fan for life. He's even planning on heading to South America to chase winter after the last patches melt in the US next month. For the extended interview and Burton kudos click here for the full story featured on Snowboardcanada.com.

Fresh Tracks


It's no surprise that Animal Collective's 'My Girls'sat perched atop KCRW's best of list for weeks on end and was the obvious choice for Jake Johnson's part in Alien Workshop's most recent visual offering, Mind Field. Next week the band embark on a lengthy tour to promote their latest album Merriweather Post Pavillion with Burton Wheelie Flight Decks in tow.

Analog Featured in Riviera Magazine OC "Nine for '09-Men of Style"


Riviera April 2009 Men's Issue
"Nine for '09: Men of Style in the OC"
Geoff Shively of Newport Beach featured in this article as the weird scientist. He's wearing Analog Manic Jacket in black and JFA L/S in wicked green.

Monday, April 27, 2009

Last Call with Carson Daly films 13 segments at Burton L.A. Flagship Store


NBC's "Last Call with Carson Daly" stopped by the Burton/Channel Islands LA Flagship store this month to film some clips for the show with Carson. "Last Call" is shot in a documentary-style format out in the streets instead of the traditional talk show in-studio set-up. The Burton/Channel Islands store was featured in 2 nights of shows for a total of 13 different segments! When you check them out, keep in mind that they seem redundant when you watch them back-to-back like this, but they looked really good when spread out throughout the entire show for 2 nights! Enjoy!

NY Times - C.I. Coverage


Mikkel Bang featured in latest Huck Magazine











The latest HUCK magazine (UK) features a 2 page Mikkel Bang piece, which was done during the BEO. One more page in the magazine is dedicated to Dick Schulze. Being the oldest competitor at every BGOS event he even made it into Huck Magazine now!

Wednesday, April 15, 2009

ESPN - Burton & Anon Coverage in Insider Report

High Snobiety - 2010 Idiom Preview

CLICK HERE to read more!

Burton Global Open Series Announces 2009/2010 Competition Dates

The Burton Global Open Series announced dates for its 2009/2010 international snowboard competition series, which will kick off in New Zealand this summer. Below are dates and locations for all 2009/2010 Burton Global Open Series events.

New Zealand Open August 11-15, 2009 Cardrona Alpine Resort, New Zealand
European Open January 9-16, 2010 Laax, Switzerland
Canadian Open February 2-7, 2010 Canada Olympic Park, Calgary, Alberta
Asian Open March 2-7, 2010 ALTS Bandai, Japan
US Open March 16-21, 2010 Stratton Mountain Resort, USA

Instead of having two events down under in 2009, Burton has decided to combine the Australian Open and the New Zealand Open into one premier Southern Hemisphere event taking place in New Zealand.

“Heading into a busy Olympic year, we’ve decided to reduce the number of events to free up some room in the global events calendar,” said Liam Griffin, Global Events Director for Burton. “We’re totally committed to the riders who support the series, and are trying to make it easier for everybody to hit all the different events they need to this coming season.”

With events scheduled year-round and in five countries, the Burton Global Open Series boasts the most lucrative cumulative prize purse in snowboarding. All five Burton Global Open Series events offer riders the chance to earn points towards male and female championship titles, which are awarded at the US Open in Stratton, Vermont.

The Burton Global Open Series is also part of the Swatch Ticket To Ride (TTR) World Snowboard Tour, the largest group of independent freestyle snowboard events in the world. The Swatch TTR World Snowboard Tour Champions are crowned at the end of the season.

Go211.com is the official webcaster of the BGOS and home to live scoring, standings, rider bios and more for each Burton Global Open Series stop. Check out Go211.com for more information.

For more information on the Burton Global Open Series head to http://www.opensnowboarding.com/
For more information on TTR, visit http://www.ttrworldtour/.com.

Chill Italy Recap







CHILL ITALIANO RECAP
After the positive experience of the second Austrian Chill program Burton Italy organised their first Italian Chill project. They teamed up with “Arche”, a non-profit organisation that provides housing and medical help for children and their families suffering from HIV, mental illnesses and social troubles. 20 kids from Arche had the chance to learn snowboarding on three consecutive Sundays in March and April.

To start with, Burton Italy had to fight some initial difficulties like finding the right resort and partners and overcoming doubts from the agency. In the end Espace de Pila, Scuola di sci di Pila, and the Resort of Pila helped bringing the kids to the mountain.
The Chill project taught the kids not only the basics of snowboarding: Getting away from the everyday was a challenge for them and the volunteers, but it proved to be positive for them to meet new friends, gain some valuable skills and first and foremost have a lot of fun
To provide for the necessary privacy, media coverage was limited to one daily newspaper (Corriere della Sera) as well as the Italian Snowboard Mag.

See attached images to get an idea what the days on the mountain were like. Big ups to Burton Italy and Silvia from Corenetwork for helping the kids make positive experiences they will never forget.

Friday, April 10, 2009

Donna Speaks at Women's Industry Conference


CLICK HERE to read more

BURTON HAT FEATURED IN NATIONAL PORTRAIT GALLERY AD

This photo is the main advertisement for the "Feature Photography" exhibit at the National Portrait Gallery in Washington DC. The photo is also featured in an oversized format at the entrance of the gallery. For more information, visit http://www.npg.si.edu/exhibit/feature/

Thursday, April 9, 2009

Tuesday, April 7, 2009

Adam Sandler Visits Burton L.A. Store


Adam Sandler stopped by the Burton/Channel Islands store in LA last week to pick up some Burton gear for his kids for a late-season trip to Mammoth... and he got some stuff Summer gear too!

Friday, April 3, 2009

Have Burton, Will Travel


Bands and DJs alike go nuts over Burton travel gear, especially LA's The Bronx. Watch the mini tour video from the band's latest leg where they're sporting the Sleeper Hoodies and coats they picked up from the New York store this past winter.

Myspace Action Sports - Powder & Rails


(EU) Chill Innsbruck Coverage Rolling In

Coverage on our Innsbruck Chill project keeps trickling in. Here’s four print clippings from major Tyrolean newspapers ("Krone Tirol", "Tiroler Tageszeitung", "Bezirksblatt" and "Tiroler Wirtschaft"). They all portray pretty well how much fun the kids had.








(UK) RWD MAR 09 CIRC 70 000






Burton and Anon all over the March edition of RWD magazine. Ten pages of coverage in total...

Thursday, April 2, 2009

(Germany) GQ Style March 2009


The Wheelie Sub is featured in the GQ Style with a circulation of 100.000. The GQ style is published two times a year.