VPR - US OPEN COVERAGE

(UK) i-D/ MAR 08 CIRC 73 000

Yard Shirt featured and credited in the March edition of highly influential style magazine 'i-D'.

SHAUN WHITE IN VOGUE

The April issue of Vogue has hit stands and Shaun’s piece looks great. Shaun is photographed with Supermodel Daria Webowy and talks about competing in the Olympics, X games and working out. There are two full page shots of Shaun. Vogue has a circulation of over 1.3 million.

US OPEN: THE WEEK AHEAD IN SPORTS ILLUSTRATED

Sport’s Illustrated includes the US Open in this week’s ‘Week Ahead’ piece. Shaun is called out as being one of the athletes scheduled to attend along with his big win at the USO last year. Sports Illustrated has a circulation of over 3.2 million.

(UK) LOADED / MAR 08 CIRC 162 554

One of the UK's most popular Men's magazine 'Loaded' featured a four-page winter special, including a great review of the Anon Helix and a double page spread on the recently opened Stash in Avoriaz.
Circulation- 162 554

THE CUSTOM AND THE UN...INC BINDINGS IN FHM FRANCE

THE FHM COVER

THE CUSTOM AND THE UN...INC BINDINGS

SHAUN AND BURTON ALL OVER ESPN THE MAGAZINE'S 10th ANNIVERSARY ISSUE

ESPN The Magazine’s Special 10 Year Anniversary Issue is on stands! Shaun is included on one of the special covers that also includes sport icons such as Venus and Serena Williams, LeBron James, A-Rod and Dale Earnhardt Jr. Shaun is included in a full page shot at the YMCA Skate Park in Encinitas, CA and on the 2006 highlight page with his big win at the Olympics. Burton is featured in the ‘You Can’t Stick a Logo on Cool’ story that reviews the past 10 years of action sports. The magazine calls out the highlights over the past ten years including the 2002 Olympics when the U.S. Men’s Snowboard team swept the halfpipe competition along with Kelly’s golden win. Shaun is included as the athlete who has been dominating action sports since 2002 with his big wins at the X Games and the Olympics. Burton is featured in the ‘Corporate Takeover’ story, describing Burton’s growth over the past ten years. ESPN has a circulation of over 2.1 million.

ANON AND RED COVERED IN YRB

YRB’s annual Art Issue features products, accessories and people that are influencing today’s art world. Anon goggles and the R.E.D. Mutiny are shown in their accessories piece. YRB has a circulation of 200,000.

Fotoshooting with Sina in Laax during the BEO2008 for a german speaking womens magazine

ROLLING STONE MAGAZINE - L.A. STORE COVERAGE

(UK) FHM MAGAZINE / FEB 08CIRC 371 263

Inclusion in 2 features: Tech and Ski/Snowboard wear.
FHM is one of the UKs most influential Mens Monthlies - with a high circulation of 371263 every month. The Burton products featured here: VAPOUR, BACKPACK, LTD GRAIL PANT, CARTELS, BTN AIR, 3L PANT, AUDEX FIELD JACKET.

(UK) FRONT MAGAZINE / FEB 08CIRC 88 154

Warhol project featured over a full page in Mens Magazine - Front.

EXTREME HOME MAKEOVER HOME EDITION - BURTON COVERAGE

THE US OPEN AND SHAUN WHITE IN BOY'S LIFE

The March issue Boy’s Life includes a full page spread on the US Open! In the ‘Heads Up’ section, the US Open is highlighted as an event one ‘needs to know about.’ A great shot of Shaun at last years Open is included along with the dates and where to go for additional information. Boy’s Life has a circulation of over 1.2 million!

SHAUN WHITE IN VANITY FAIR GERMANY

Vanity Fair Germany interviewed Shaun during the Burton European Open in Laax. The outcome is a 6 pages feature which shows him not only as Snowboarder, but also as Skateboarder, Celebrity and Rockstar.

Nissan X-Trail Nippon Open SuperPipe Semfinals

Nissan X-Trail Nippon Open

SuperPipe Semifinal Results

Mikkel Bang & Jamie Anderson Win Rail Jam

As much as snowboarders love a good snowstorm, sometimes you can have too much of a good thing. Saturday’s SuperPipe semifinals at the Nissan X-Trail Nippon Open saw heavy snowfall and little sunshine making for a snowy pipe that challenged the riders speed and hucking ability.

Competition was tight during today’s women’s SuperPipe semifinals as 21 women competed for eight spots in the finals. Aspen’s Gretchen Bleiler qualified first with a run that included a huge crippler off the first hit and back-to-back 540’s. Manuela Laura Pesko clinched the second spot with her first run throwing down an impressive frontside 7 to a Cab melon setting her up for two 540’s. Japan’s Keiko Ohmura’s second run was her best, spinning on nearly every hit, that included a frontside 7, frontside 540 melon, backside 540 into a frontside 360. Finals will be an exciting showdown with riders Torah Bright, Ellery Hollingsworth and Shiho Nakashima all competing for the cash and top spot in the Burton Global Open Series standings.

For the men’s SuperPipe semifinals, the flakes were hammering down as 42 men were trying to turn up the heat and earn one of the 16 spots for Sunday’s finals. Finland’s Janne Korpi qualified first with a Cab 1080 tail grab, melon, backside 540 mute, frontside 720 tail grab, Cab 720 finishing off his run with an alleyoop. Burton’s Kazuhiro Kokubo’s best effort of a frontside 720, Cab 720, melon, Michaelchuck nose grab, frontside 9 secured him into the finals in second place. Right behind him was Keir Dillon securing his place in the finals with a KD Roll, frontside inverted 7 melon, Haakonflip indy, melon, method into an inverted backside alleyoop. The Japanese contingency will be rolling strong into Sunday’s SuperPipe finals with the other 12 of the 16 top positions.

The theme of the day was snow and that proved no different for the evening Rail Jam. Gale force winds and dumping snow made the jam format contest tough for visibility on the two feature course consisting of a straight rail and a cannon box. Mikkel Bang continued his winning ways from yesterday’s ParkStyle by taking the men’s competition with runs like a backside lip slide on the rail to a nose press nollie front flip off the box. Jamie Anderson did a repeat win from last year, taking first place and the cash for the women with a tail press, switch out on the rail and a Cab 270 on the box. Both Mikkel and Jamie took home $2,000 USD for their rail jam wins, catching some fresh pow turns when the event ended.