Canoe held their bi-annual press days on the 22nd and 23rd of April, in which the Burton Autumn/ Winter collections were unveiled to the media. With over one hundred and twenty attendants over the two days including stylists and fashion writers from some of the most influential publications in the industry.
The Autumn/Winter collection was very warmly received and highly regarded, key pieces such as the Chigurh jacket and the Love board receiving critical acclaim. The Anon sunglasses were also very popular with a number of attendees calling products in there and then.
The press days are a very important event, as a platform for promoting the brand and also pushing Burton into future features and fashion shoots. Following the press days, the next stage is to follow up enquiries with those that expressed an interest in using Burton as well as inviting those that were unable to attend the opportunity to visit the showroom to see the full collection. As a barometer for how the coming season will go, all signs are positive as Canoe looks to further Burton's prominence in the mainstream media.
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