Monday, May 18, 2009

ITALIAN PRESS DAY_ April 29th 2009

This year Sport Agency organized Burton's press day on April 29th, in a special location.
Due to the particular period, the Design Week of Milan, we decided to set up with the brand new FW10 collection a showroom of luxury forniture in the very center of the city, called Galli Orizzonti.

Many journalists and stylists of mainstream and vertical media (Elle, Donna Moderna, Sequence, Gazzetta dello Sport, Sport&Street, Girland, Outside, Rolling Stone,Vogue..) showed up.
They really appreciated both the main collection, which was set up like if the showroom was a typical rider’s room, and the special project/lines (ie. GMP, idiom), which were dedicated special corners.

Food and beverage were served all day long in the Fashion Cafe' next door.

Have a look at some pictures!

Ciao to everybody :)








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