The days were packed with presentations, fondue eating, BEO spectating, and of course Learn to Ride sessions. The journalists had a blast in Laax and have been converted to the good cause. Just have a look on the pics!
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Friday, January 30, 2009
MEDIA TRIPPIN’
The Media Trip during the Burton European Open was a great success. Our European PR agencies were to invite journalists from leading magazines who hadn’t snowboarded before. And they all showed up: i-D Magazine and Daily Telegraph from the UK, from Italy Tuttosport and Style Magazine, Germany’s Süddeutsche Zeitung and L’Equipe TV from France to name but a few.
The days were packed with presentations, fondue eating, BEO spectating, and of course Learn to Ride sessions. The journalists had a blast in Laax and have been converted to the good cause. Just have a look on the pics!
The days were packed with presentations, fondue eating, BEO spectating, and of course Learn to Ride sessions. The journalists had a blast in Laax and have been converted to the good cause. Just have a look on the pics!
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