Tuesday, January 20, 2009

Burton is featured on CNN.com!


Doyle, Hannah and Kelly are all quoted and pictured in the article that describes how snowboarding has grown over the years. Doyle shares his story on how he left NYC to follow his dreams of becoming a ‘mad scientist’ and helps develop and test new technology. Hannah and Kelly both describe their top four places to ride in the world along with their favorite spots to hang out and eat. The dates and location for the US Open is also called out in the piece. Unfortunately, Boliba’s quotes were not included, due to the story already exceeding 1300 words (according to Thom Patterson, normally their articles are only 800 words); however Thom would love to connect with Boliba next season to conduct a piece about Burton’s LTR.

Cnn.com receives 29 millions views per month! Cnn.com will also be showing live coverage of the inauguration, driving more traffic to the site today. Please find the link and text below.

http://www.cnn.com/2009/TRAVEL/01/20/five.to.go.snowboarding/index.html

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