The December issue of Men’s Health features Burton all over a ten page package edited by Matt Bean entitled ‘Your White Hot Winter’.

To start things off, Jake is included on the contributor’s page introducing the section. In the opening page of the section, a Fix as well as C02 EST Bindings and AK 2L Stagger Pants are featured on a model. Inside, a collage by Jesse White combines snapshots of Jake, Shaun, and other riders to give a first hand visualization of what the US Open is all about. A quote from Hannah, regarding ‘mingling’ on the mountain, is included next to the collage. Featured at the end of the piece is an essay by Jake, speaking about the elements that go in to a great winter. This coverage comes with an approximate ad value of $184,000!

Men’s Health has a circulation of 1.9 million.