One of the most popular tourist guides, "Chikyu no Arukikata" (How to Walk Around the Globe) featured the Burton L.A. store for their L.A. issue updated this April. The text featured this world's largest Burton retail store dealing not only Burton, but also CI and other family brands. It also introduced its unique shop arrangement with a giant tree and skate park. Chikyu no Arukikata has a circulation of 150,000.
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