Daytona is a men’s magazine focusing on auto, sports, fashion and accessories. The June issue of Daytona Magazine will feature 90’s retrospective of what was cool then in autos, sports, music and fashion etc. In the sports section, Burton's Custom snowboard is featured as an icon of 90’s snowboarding. It’s also interesting to note, the riding shots in the magazine are of Mads and Heikki riding the latest 2008 Burton Custom.
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