Thursday, August 28, 2008
Tuesday, August 26, 2008
ADRIAN GRENIER & PINK RIDE CHANNEL ISLANDS STAND UP PADDLE BOARDS
Thanks to Kamalei and Shannon from CI for giving them private lessons and not being camera shy for the paparazzi!
Thursday, August 21, 2008
Shaun White featured in Teen Vogue
The September issue includes the annual ‘Fall Fashion from A to Z’ feature with Shaun’s style representing the ‘S’ page. Teen Vogue has an influential circulation of 1 million!
Tuesday, August 19, 2008
Lil Buddy on Two of Japan's Major Morning TV Shows
Mezanew
"Mezanew" is the earliest live morning program on air on Fuji Television. The main topics are N＝News, E＝Entertainment, W＝Weather, S＝Sports. "Mezanew" is always sending their program to "those who are about to rest" and to "those who have just woke up" with news from the day before and news that has just came up in the early morning.
LIL BUDDY was introduced in the segment of the program named "This Week's New Goods." With its original cooler bag, bottle cap opener, and its speaker, it was introduced as a just fit gadget for the summer fun.
Yajiuma Plus
“Yajiuma Plus” is known to provide multi-faceted views on news. A topic is chosen on which articles are featured in multiple newspapers. As the articles are introduced, two or three commentators from inside and outside the broadcasting company comment on them. Sometimes comparisons are made between the different ways in which the newspapers write about the same topic.
LIL BUDDY was included in the segment entitled “Today’s Recommendation,” which introduces highly functional products and gadgets with interesting features. The Lil Buddy was introduced as an item that was ideal for outdoor activities in the summer. In a dramatized scene, three models actually used the product outdoors to explain its features in detail. These features included the ability to use the product as a cooler to store a large number of cans of soft drinks, the zipper designed to function as a bottle opener, and the product’s suitability as a basket to be carried on a bicycle using a strap attached to the bottom.
"Mezanew" is the earliest live morning program on air on Fuji Television. The main topics are N＝News, E＝Entertainment, W＝Weather, S＝Sports. "Mezanew" is always sending their program to "those who are about to rest" and to "those who have just woke up" with news from the day before and news that has just came up in the early morning.
LIL BUDDY was introduced in the segment of the program named "This Week's New Goods." With its original cooler bag, bottle cap opener, and its speaker, it was introduced as a just fit gadget for the summer fun.
Yajiuma Plus
“Yajiuma Plus” is known to provide multi-faceted views on news. A topic is chosen on which articles are featured in multiple newspapers. As the articles are introduced, two or three commentators from inside and outside the broadcasting company comment on them. Sometimes comparisons are made between the different ways in which the newspapers write about the same topic.
LIL BUDDY was included in the segment entitled “Today’s Recommendation,” which introduces highly functional products and gadgets with interesting features. The Lil Buddy was introduced as an item that was ideal for outdoor activities in the summer. In a dramatized scene, three models actually used the product outdoors to explain its features in detail. These features included the ability to use the product as a cooler to store a large number of cans of soft drinks, the zipper designed to function as a bottle opener, and the product’s suitability as a basket to be carried on a bicycle using a strap attached to the bottom.
Monday, August 18, 2008
(UK) SUNDAY TIMES STYLE / 17 AUG 2008 CIRC 1 186 821
Burton Andy Warhol tee featured in the vastly popular Sunday Times Style magazine
Thursday, August 14, 2008
Burton, R.E.D. and Anon coverage in the fall issue of Antenna!
A Burton flannel and hoodie from the Fall/Winter apparel line are included in the ‘Flannel Shirts’ and ‘Hoodies’ pages. Antenna’s fall issue marks the very first inclusion of women’s items with R.E.D.’s Aletta Helmet featured in the ‘For Girls – Helmets’ section. Anon’s Informants are pictured in the sunglass roundup alongside brands including Yves Saint Laurent and Paul Smith. Last, but not least, is our very own Tim Brodhagen in a Burton Tee in the ‘Self Styled’ piece!
Antenna has a circulation of 150,000.
Tuesday, August 12, 2008
BURLINGTON FREE PRESS - SUMMER SALE ARTICLE & VIDEO
Crowds queue for Burton sale
BY LAUREN OBER • FREE PRESS STAFF WRITER • AUGUST 9, 2008
Carolyn Blum didn’t intend to leave the annual Burton Snowboards mega-sale with a new pair of red Mary Jane flats.
The 19-year-old really wanted a pair of snowboarding pants, but after losing the shoes she wore to the event in the crush of people trying to get into the sale, she had to buy some new kicks, too. She couldn’t go home shoeless.
Blum and her friends arrived at the Burton compound on Industrial Parkway in Burlington’s South End at 1 a.m. Friday in the hopes of being among the first people through the doors to nab the best deals. They would have had to get there way earlier than that to be first in line, though. Snowboarding aficionados — mostly teenage boys in flat-brim ball caps covering mops of shaggy hair — started lining up early Thursday night.
Friday marked the start of the 21st annual factory sale, where the previous year’s stock of Burton items, from boards to belts, are deeply discounted. The event draws snowboarders and bargain hunters from across the country and Canada, said Christian Connolly, the assistant manager of the flagship store and the keeper of the gate at the warehouse entrance.
The crowd outside the warehouse — easily 1,000 people deep — pulsed and heaved every time the Burton employees got on the megaphone to give them directions prior to the doors’ opening. When the crowd surged, cell phones, hats and shoes got lost in the swell.
Adam Deslauriers, a sale volunteer from St. Albans, said Blum wasn’t the only one to lose her shoes. He said two of the first 20 people in the door roamed around the massive warehouse without footwear.
“They didn’t even think about going back for them,” Deslauriers said.
In the first hour of the three-day sale, more than 600 people entered the warehouse, which was monitored for overcrowding. Veteran volunteers estimated that this year’s sale far outpaced those of previous years. The 2007 sale drew slightly more than 10,000 over the course of three days.
Sale regulars noticed more merchandise on offer than previous years. The Burton crew added 75 more tables of product. The downturn in the economy wasn’t having much effect on Friday’s shoppers.
Ambient reggae tunes filled the space as wide-eyed shoppers rifled through boxes of gloves, hoodies and long underwear. More than a few of the shoppers had been partying all night as they waited for the sale to open.
Some early birds, like Spencer Van Gennep of Boston, were aggravated by people who cut in line to get in. The 14-year-old waited outside in a lawn chair for eight hours only to get shoved out of the way.
But Van Gennep was over it by the time he got in the checkout line with four huge bags of stuff. Last year, his mother, Maureen, shelled out $2,000 on gear for two boys. This year, she thinks she got off easy, spending just $800 on clothing.
“We’ve come for the last three years,” she said. “We love the bargains.”
BY LAUREN OBER • FREE PRESS STAFF WRITER • AUGUST 9, 2008
Carolyn Blum didn’t intend to leave the annual Burton Snowboards mega-sale with a new pair of red Mary Jane flats.
The 19-year-old really wanted a pair of snowboarding pants, but after losing the shoes she wore to the event in the crush of people trying to get into the sale, she had to buy some new kicks, too. She couldn’t go home shoeless.
Blum and her friends arrived at the Burton compound on Industrial Parkway in Burlington’s South End at 1 a.m. Friday in the hopes of being among the first people through the doors to nab the best deals. They would have had to get there way earlier than that to be first in line, though. Snowboarding aficionados — mostly teenage boys in flat-brim ball caps covering mops of shaggy hair — started lining up early Thursday night.
Friday marked the start of the 21st annual factory sale, where the previous year’s stock of Burton items, from boards to belts, are deeply discounted. The event draws snowboarders and bargain hunters from across the country and Canada, said Christian Connolly, the assistant manager of the flagship store and the keeper of the gate at the warehouse entrance.
The crowd outside the warehouse — easily 1,000 people deep — pulsed and heaved every time the Burton employees got on the megaphone to give them directions prior to the doors’ opening. When the crowd surged, cell phones, hats and shoes got lost in the swell.
Adam Deslauriers, a sale volunteer from St. Albans, said Blum wasn’t the only one to lose her shoes. He said two of the first 20 people in the door roamed around the massive warehouse without footwear.
“They didn’t even think about going back for them,” Deslauriers said.
In the first hour of the three-day sale, more than 600 people entered the warehouse, which was monitored for overcrowding. Veteran volunteers estimated that this year’s sale far outpaced those of previous years. The 2007 sale drew slightly more than 10,000 over the course of three days.
Sale regulars noticed more merchandise on offer than previous years. The Burton crew added 75 more tables of product. The downturn in the economy wasn’t having much effect on Friday’s shoppers.
Ambient reggae tunes filled the space as wide-eyed shoppers rifled through boxes of gloves, hoodies and long underwear. More than a few of the shoppers had been partying all night as they waited for the sale to open.
Some early birds, like Spencer Van Gennep of Boston, were aggravated by people who cut in line to get in. The 14-year-old waited outside in a lawn chair for eight hours only to get shoved out of the way.
But Van Gennep was over it by the time he got in the checkout line with four huge bags of stuff. Last year, his mother, Maureen, shelled out $2,000 on gear for two boys. This year, she thinks she got off easy, spending just $800 on clothing.
“We’ve come for the last three years,” she said. “We love the bargains.”
Tuesday, August 5, 2008
Burton dominated New York Magazine’s Back-to-School Backpack section!
Six Burton backpacks are shown in the Shop–A–Matic guide (plus one Gravis pack). The White Collection Pack, the Women’s Day Hiker, the AK 23L Pack, the Mess Pack, the Women’s Rider Pack and the Paradise Pack are all included.
New York Magazine receives more than 1.2 million views a month! Please find the link below:
New York Magazine receives more than 1.2 million views a month! Please find the link below:
Friday, August 1, 2008
(UK) Anglomania Launch Issue / August 2008
Anglomania magazine is a brand new high fashion and sport magazine that is set to hit the shelves from next month. They called us up as they were interested in getting a hold of a top end board. The Vapor which now features prominently on their products page with a link to the Burton website included. The magazine is available in print as well as online.
Tuesday, July 29, 2008
Shopping at the NYC Flagship Store
Not everyone bails out of NYC in the Summer. Tons of our friends are stopping by the NYC Flagship Store to get luggage, backpacks and flip flops for Summer touring or vacation. Check out the photos:
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Nina Sky who's R&B/pop group is also DJ'ing at all the right places right now
Clothing Designer Erin Magee
Jewelry designer Chenoah Rommereim
and Legendary DJ/Producer Prince Paul
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