Alexis Roland featured on Trend Central

Alexis Roland is featured on trendcentral.com as one of three Tween Stars to Watch:

Alexis "Lexis" Roland: This nine-year-old snowboarding phenom from Bloomington, Minnesota was first discovered in a YouTube video showcasing her talent when she was just six years old. Burton has since become her sponsor, and she also starred in the popular snowboarding video Knock on Wood.

(EU) Chill Innsbruck Finished

Last Saturday the European Chill program in Innsbruck ended with the fourth and last riding day. Afterwards, volunteers and kids gathered in a restaurant for a pasta party.

This is what Lorenz Kerer, director of the BIWAK project (one of the agencies we worked with) had to say about Chill: "Chill involves kids in sports who otherwiese would not even dream about it. After a day on the mountain our kids returned home exhausted but with big smiles on their faces. They tell positive stories of their day for hours on end. Chill makes the kids discover skills that make them feel proud. These are valuable experiences that will last long after the program has ended."

Check out this shortened version of a slideshow that was screened on the last night - and imagine lots of hugs, laughter, and smiles to go with it...

(UK) BLACK LODGES STASH TRIP DIARY

Following the UK media trip to the Stash, Avoriaz, Black Lodges have released their lengthy and rather eloquent account of their time there. Burton receive a plethora of image and text based coverage.

Follow the link below for the full diary-

http://www.blacklodges.com/features/index.php?kat=2

Transworld Business - U.S. Open is 'Going Green'

CLICK HERE to read more!

TRANSWORLD - Burton 2.5L Slick Jacket & Lil' Buddy Featured

Don't Bite Puffy featured on Missbehave's 100 Days of Outfits

The Don't Bite Puffy Jacket is featured today on Missbehave's 100 Days of Outfits.

100 Days of Outfits: Neon Edish!
March 10th, 2009 by Meg Prossnitz

100-daysMood: energetic
Listening to: Gravediggaz
Jacket by Burton, Missbehave nameplate by Steven Shein, Meggie nameplate from Ani Jewelry, Stones tee from Dad, leggings made by yours truly, Jordan 1’s.

Chill program applauded by Transworld Business

CLICK HERE to read more!

(UK) The Season ahead

Having just returned from a full run through of next season's stock to say we are excited is an understatement of massive disproportion. Watch out, because this lot is looking to explode....(and I can't wait.)

Group Y PR Event on Transworld Business

Burton's very own Shana Frahm was on the panel for Group Y's discussion, "How to Maximize PR Opportunities & Expand Brand Awareness." The panel also included Bungalow PR’s Stacie Krajchir and Vans’ Senior PR Manager Chris Overholser. You can check out the tips from the pros here.

WLTR Camp at COP

Calgary provided unseasonably warm weather for the Burton Women’s Progression Camp this past weekend at Canada Olympic Park.
Everyone had a blast with the wonderful female instructors and the small group sizes. It was a "fun environment to learn in, everyone in the group was super supportive of each other and no one felt intimidated." The weekend camp allowed all participants to dial their skills in a comfortable, supportive environment with other women of their ability level. 46 women came out with a range of abilities from first time riders to those ready to hit the park features.
A group of girlfriends noticing the information on the Burton website made the trek from Saskatchewan (8 hours away) to gain more confidence on their boards. "We are so happy we found this camp on the Burton Website, we drove all the way from Saskatoon (Sask) to take part. Sooo worth the drive and would do it again in a heart beat."
Each day wrapped up with hugs, smiles, exchange of contact information to go riding together and of course the wonderful goodie bags.