SHAUN WHITE AND KEVIN PEARCE IN THE NEW YORK TIMES

The January 25th issue of the New York Times includes a piece on how quickly tricks and moves advance in the snowboarding and skiing world. Entitled ‘One-Upmanship Is a Trend in High Places,’ journalist Matt Higgins interviews Kevin Pearce on his technique for learning new tricks. Kevin states, “I think it’s a lot easier on the jumps because if you fall, it’s not as big of a consequence. I’ve definitely learned a lot of tricks on jumps and been like, ‘Oh, I could try that in the halfpipe." Higgins describes how Pearce has been working on a cab 1260 and to be on the lookout for him during X Games. Shaun also included, pictured in the photo accompanying the piece. The New York Times has a circulation of over 1 million.