PROG

Friday, November 20, 2009

(UK) NYLON / NOV 09 / CIRC 152 079

Florence Welch continues to wear the Anon Wizards at every waking moment. This time it is captured in Nylon magazine.

Monday, November 16, 2009

Boston Herald Features the Vice Mitt

BostonHerald.com annual gift guide is now live and includes the Burton Vice Mitt. The review states that if you're going to start the day off with a cold beverage, do it with the Vice Mitt. BostonHerald.com receives 1,212,000 views per month. Please see http://bostonherald.com/gift_guide/outdoors/view.bg?articleid=1210846 for the original post.

Thanks MFA!

Complex.com Features iDiom Super Pipe Glove

The Burton iDiom Super Pipe Glove was including in Complex.com’s 10 Best Gloves for Fall/Winter 2009. Viewers are directed to www.Burton.com for purchase. Complex.com receives 348,044 views per month. Please visit the link for the original post: http://www.complex.com/blogs/2009/11/11/the-10-best-gloves-for-fall-winter-2009.

Thanks MFA!

Method Featured in Go Magazine

GO MAGAZINE, the in-flight magazine for AirTran Airways, includes the Method in their round-up of new gear for snow-goers this season. Go Magazine has a circulation of 100,000 and a monthly online viewership of over 4,000. Tthe Method is also featured online at: http://www.airtranmagazine.com/features/2009/11/snow-goers.

Thanks MFA!

Joystick Featured In Men's Health

The December 2009 issue of MEN’S HEALTH has included the Joystick in their 2010 Tech Guide. Describing the science behind the camber and the scoop tip, the review states the Joystick is “our favorite all-around board of the year”. Readers are directed to www.Burton.com and MensHealth.com/techguide, where the Joystick once again takes the spotlight as a 2010 Men’s Health Pick. Men’s Health has a circulation of 1,859,643 and a monthly online viewership of 1,154,939. Please find the following link for coverage.http://www.menshealth.com/gear/sports-fitness-gear/Burton-Joystick.php.

Thanks MFA!

Kevin Pearce in Men's Fitness

MEN’S FITNESS Outdoor Editor, Noah Johnson, has profiled Kevin’s weight room work out in the December issue. Noah was originally offered the opportunity to check out Kevin’s private halfpipe training session in Mammoth, but since he was unable to make the trip, we re-focused the pitch and convinced him to cover Kevin’s off-snow training instead.

The two-page profile includes an action shot and a portrait of Kevin, focusing on the three areas that snowboarders should target when training for the winter season – balance, core, and agility. Highlighting moves from Kevin’s workout, the article also acknowledges that time in the weight room is an integral part of his training , keeping him ahead of the pack. Kevin recognizes that with a bigger, 22ft halfpipe, the stakes have been raised, stating that “the guys who stand out this year will be the ones who put the time and the work in. It’s gonna show”.

In addition to the profile on Kevin, the [ak] 15L Pack was also highlighted in the magazine’s holiday gift guide for “The Outdoorsmen”.

MEN’S FITNESS has a circulation of 706,483 readers.

Thanks MFA!