The Metro newspaper featured Burton's GMP Traction Jacket in today's issue in a feature on Eco-Snow initiatives and the UK's forthcoming Ski Show. The Metro is one of the UK's most popular daily newspapers with a readership of 2,810,000.
On the day of the first playoff game for the Cubs, starting pitcher Ted Lilly (#30) came to stock up on his post-game wardrobe and took a sneak peak at Its Always Snowing Somewhere!
The total ad value for these inclusions in the Winter Buyers Guide is $300,000. Outside Buyers Guide has a circulation of 700,000 and because this is their annual issue it has an extended life on newsstands throughout the winter season.
The Burton Love series is featured in men's weekly magazine, Zoo. Zoo is one of the UK's most popular men's magazine and averages 179,006 readers a week.
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