Burton is included in The New York Times Style Section!

This weeks Physical Culture piece reviews the warmest jackets for walking around in freezing temperatures. The Burton LTD Heated Dream Jacket is one of the five jackets chosen to be reviewed and the tester states that she saved this coat ‘for the worst weather.’ The technical features of the Burton LTD Heated Jacket are called out along with an image of one of the testers wearing it on a walk.

The New York Times has a circulation of 1.4 million. The story is also included online; NYTimes.com receives 15 million views per month.

View the article here.

Burton technology featured on Businessweek.com

Rapid prototyping master Ryan Larson conducted a webinar earlier this month for Objet, a 3D printer that produces a physical prototype that you can use on snow. Ryan’s webinar was picked up by businessweek.com, they get 90,143 hits per day. Nice work, Ryan!

CLICK HERE to read more!

The Burton SoHo store is featured in Front Desk New York!

The store is included in the magazine’s shopping section with a write-up that calls Burton the “hands-down the coolest brand for snowboarding gear”. Readers are given the address and the piece is accompanied by a large photo of the Burton store, the only photo in the section.

Front Desk New York has a circulation of 50,000.

Trevor featured in WWD

Entitled ‘Big Trouble,’ the article features an interview with Trevor at the Burton SoHo store and talks about his style influences and working with Burton and Analog to design clothing that fits his personal fashion tastes. Trevor’s album is mentioned along with how Santi encouraged Trevor to start making music. Shaun is also included in the article as he runs into Trevor in a vintage store as this interview was going down.

WWD has a circulation of 50,000. The story is also on WWD.com which receives 40,000 views per month.

View the online article here.

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