Monday, January 12, 2009

Burton Celebrates New Stash at Flachauwinkl, Austria

On Thursday, January 9, Burton pro riders, Burton dealers and media dropped in on the new Stash at Flachauwinkl to celebrate the run’s grand opening. Dmitry Fesenko, Marko Grilc (SLO), Chris Sörman (SWE), Stephan Mauer and Sani Alibabic were all there to break in the new Stash.


Here’s what Burton’s Global Resort Director Jeff Boliba had to say about the Stash at Flachauwinkl grand opening.


Have you ever dreamt of shredding a run that had everything from banked wall rides, rainbow logs, jersey jumps, cliff drops, log slides, pillow drops, bridge jumps, stumps and a rideable saloon? Well stop dreaming and start riding the newest Stash run at Flachauwinkl!


The Stash is really about bringing snowboarding back to its roots by creating a run that uses the natural features that the mountain offers. An added benefit of the Stash is that it is more ecological because it uses natural elements and materials found on the hill. But the real drive behind it is to inspire people to get creative with their riding by using the natural features that the mountain and woods offer.


Making a Stash run in Austria was a goal from the beginning as Burton’s European Headquarters have been based there since 1985. Flachauwinkl’s reputation of being a progressive freestyle terrain with killer big mountain riding made it the ideal location for the latest Burton Stash.


The Flachauwinkl Stash run is one of the most creative of the Stash runs. It has unique features and an endless amount of lines to keep riders discovering new ways to shred the mountain.


Thanks to the Harml Family, the driving force at Flachauwinkl, for their incredible support of the new Stash.


Burton has Five Stash runs around the globe:


Northstar-at-Tahoe, CAUSA


Avoriaz - France


The Remarkables - New Zealand


Killington, Vermont- USA


Flachauwinkl, Salzburg- Austria


For more information on the Burton Stash go to www.thestash.com. Stay tuned for details on the grand opening of the Killington Stash, taking place this week on January 14 and 15.



Check out some photos from the opening day of the Stash Flachauwinkl.


Once at the top of the Stash run at Flachauwinkl you have two main entrances, the one to riders’ right is the Lil’ Stash, which has smaller, more user-friendly features.


To riders’ left you will find the larger line. Dmitry Fesenko chooses the right and breaks off some style on the up-down log. Photo by: Cyril Müller


Marko Grilc doing his thing on the banked wall ride. Photo by Jeff Boliba


Chris Sörman flying over the Saloon. If you look closely, you will see the painted mural by Scott Lenhardt inside and Stephan Mauer strapping in next to the shreddie. Photo by Cyril Müller


The saloon feature is designed to be jumped or jibbed and riders can go inside and enjoy the mural above. Photo by Jeff Boliba


One of the most intricate carvings on the Stash run is the Yeti Arc feature carved by world-renowned chainsaw artist Bob King. Marko Grilc and Sani Alibabic approve of the King's work! Photo by Cyril Müller

Friday, January 9, 2009

10th Annual Burton European Open Kicks off with Junior Slopestyle Finals



The Burton European Open Snowboarding Championships kicked off its week-long birthday bash today in Laax, Switzerland with the junior slopestyle competition, where riders 14-years-old or younger competed in the legendary BEO slopestyle course on Crap Sogn Gion. Fourteen-year-old Swiss snowboarder Patrick Burgener won the boys’ slopestyle competition and 11-year-old American rider Ty Walker won the girls’ competition.

Bluebird skies and a perfectly designed slopestyle course greeted the little rippers in today’s competition where riders as young as eight-years-old braved the adult-sized slopestyle course, which starts off with several creative features, including a mini-spine log jib, followed by a wallride and the choice of a downrail or downbox then a halfpipe feature followed by three kickers.

Sixteen boys and nine girls from 14 different countries had three runs in the finals to earn their top scores. The girls started things off with 14-year-old Clémence Grimal from France dropping first with a solid run that included a straight air indy grab on the second kicker, earning her second place in the competition. Eleven-year-old Ty Walker (USA), who hails from Stowe, Vermont, impressed the judges with her winning run, which included a backside air over the jib, a 360 on the wallride, a switch frontside boardslide on the box, a Cab 360 and frontside air on the halfpipe feature finishing with a backside 360 tail grab, a backside air and a nosegrab on the three kickers. Fourteen-year-old Emma Bernard from France came in third place with a solid run that included a frontside 360 and Cab 360 on the halfpipe feature followed by a frontside 180, straight air indy and a straight air nosegrab on the kickers.

The boys were riding strong too, throwing grown-up sized tricks like frontside 9 indys on the jumps and 540 alley oops on the wallride. Swiss rider Patrick Burgener earned first place with an impressive run that started off with a frontside 360 bonk on the log jib, a 540 alley oop boardslide on the wallride, a backside boardslide, a frontside 540 to a big backside air on the halfpipe feature finishing off with a backside 720 mute grab, a frontside 900 indy grab and a Cab 540 melon grab on the three kickers. Swiss rider Jan Scherrer, who is part of the Freestyle Academy at LAAX, came in second place with a run that included a frontside 360 indy grab and back-to-back 720s on the kickers. Tim-Kevin Ravnjak from Slovenia earned third place with a solid run that included a frontside 540 and back-to-back 720s on the kickers.

In other BEO news, 40 men advanced from the halfpipe pre-qualifiers today to the halfpipe qualifiers, which take place on Monday. Tomorrow at the BEO, the young rippers will once again be in the spotlight as they compete for titles in the junior halfpipe event.

Junior Slopestyle Boys’ Results
1 Burgener, Patrick (SUI) 93.17
2 Scherrer, Jan (SUI) Forum 83.67
3 Ravnjak, Tim-Kevin (SLO) Burton 80.33

Junior Slopestyle Girls’ Results
1 Walker, Ty (USA) Roxy 74.33
2 Grimal, Clémence (FRA) Roxy 73.00
3 Bernard, Emma (FRA) Roxy 72.00

(UK) DAILY TELEGRAPH / JAN 09 UNIQUE USERS. 18 646 112



The Daily Telegraph were kind enough to put a full BEO '09 preview up on their website. The Daily Telegraph's website generates 18 646 112 unique users.

(UK) Metro / 09 JAN 09 / CIRC 746 794


EST and The Channel Technology featured in the Metro Snowboarding guide.

Wednesday, January 7, 2009

Burton on UsWeekly.com



Nicky Hilton and her boyfriend David Katzenberg in Burton and Anon
Antonio Banderas in a Burton beanie
CLICK HERE to read more!

Tuesday, January 6, 2009

Parra For the Course: Dutch Artist and LeLe Band Members Shop Burton LA


Dutch artist Parra and his band Le Le brought some care-free Dutch lovin' to the Hollywood Standard on New Years Eve. Self-proclaimed LA lovers, the threesome stayed in town for a couple days and swung by the LA Burton store to grab some luggage and coats before flying back to their cold and rainy homeland. We look forward to catching up with them at SXSW!

Monday, January 5, 2009

Mutiny Helmet Wins 2008 Good Design Award

The Mutiny helmet has won a Good Design Award, the world's most prestigious global awards for new product design and graphics, from the Chicago Athenaeum. The Mutiny is in good company with the Apple iMac, Nano and Macbook Air, several BMW cars and motorcycles and the Mini Clubman also receiving awards.

Check out the Mutiny's award here.
You can see all of the awards here.

(UK) SUNDAY TIMES TRAVEL / JAN 09 / CIRC 1 186 821



Lil Buddy featured in Sunday Times Travel as well as on the Times Online, offering their 15,406,254 unique users a direct link to the Burton website.