COMPLEX - BURTON COVERAGE

The February/March issue of Complex has Burton all over it! The coverage includes two full page spreads on two different Burton riders and the inclusion of the US Open in the ‘Complex Dozen,’ a calendar that highlights the top twelve events taking place in February and March.

Both Danny and Trevor have full page feature pieces in this issue! The separate stories show the diversity of Burton’s team riders and how they are looked at not only as influencers in the snowboarding world, but in fashion and music as well. While in town for the NYC World Tour stop, we hooked Danny up with Complex editor Joe La Puma where he chatted about how he started snowboarding, competing in the USO and his sights on the 2010 Olympics. The interview resulted in an excellent piece that gives a great sense of Danny’s personality and his outlook on life. The feature also includes a great shot of Danny with his Un…Inc board.

In Trevor’s piece, he talks about his unique personal style and his role in helping design signature pieces such as his Burton board in the ‘Style Breakdown’ story. Both his Analog jeans and Gravis shoes are clearly featured in the photo and discussed. Trevor also calls out Greg D and how Greg works with all of the Burton riders to create sick pieces that represent everyone’s individuality. Complex has a circulation of 335,000.

BURTON LUGGAGE AND 'BECAUSE OF SNOWBOARDING' HIT UP MISSBEHAVE

The Wheelie Sub is front and center in Missbehave’s ‘Emotional Baggage’ spread. Colorful bags of all shapes and sizes are shown, but Burton’s twill striped circles print stands out amongst all the others. Also in this issue is the magazine’s ‘Because of Snowboarding’ contest where the reader with the best description wins a full Burton setup and a trip to Baldface. Missbehave has a circulation of 75,000.

UNION SQUARE STREET SESSIONS RECAP

Thursday, February 7th saw the second annual Union Square Street Sessions in downtown Manhattan. Based in the heart of NYC, the USSS brought over 20 top riders, trucks full of snow, a killer rail set-up, sponsor village and music to an urban setting that rarely sees snowboarding. Yale Cousino, Lucas Magoon, Aaron Bittner, Sky Gale, Mike Casanova and Chris Rotax were just a few of the riders that showed up to throw-down. The $30,000 prize purse awarded one of the highest pay-outs for a rail jam with $15,000 cash for first place. The action kicked off at 3pm with demos, music and plenty of giveaways in the sponsor village. The qualifiers narrowed the field to 16 and the jam format motivated riders to get in as many runs and tricks as they could as the judging was based on overall impression during the 30 minute session. Burton riders Yale Cousino and Chris Rotax advanced on to the semis but Yale had tweaked his knee on the Red Bull wall ride and pulled out of the competition. Rotax held it down for his teammates though, advancing to the finals with seven other riders including Magoon, Bittner and Casanova. As the finals began, Trevor Andrews’ band Trouble took to the main stage and got the crowd amped. Unsponsored rider Mike Casanova ended up taking home the big check for $15k after landing a killer Cab 270 hardway 180 switch 50/50 switch backside 180 out on the down rail. Chris Rotax finished 3rd and won $3500, his backside 270 on 270 out on the down rail was one of his most notable tricks. “The 2008 Street Sessions were off the hook this year," said Rotax. "The level of riding was amazing! The set-up was sick and the crowd was stoked. The warm weather and the music made this event one to remember.”

BURTON SNOWBOARDS HOSTS FOURTH ANNUAL WOMEN’S LEARN TO RIDE CAMPS FOR RIDERS OF ALL ABILITIES

Weekend Stops in Copper, CO, Northstar-at-Tahoe™, CA and Hunter Mountain, NY

Burlington, VT (January 3, 2008) – Burton Snowboards today announced its fourth annual Burton Women’s Learn To Ride (WLTR) Camp schedule for 2008. The Burton WLTR camps are women-only snowboard weekends where ladies can learn to snowboard for the first time, or improve their skills in an environment created specifically for them. The three-day weekend events include the finest instruction, goodie bags, a special event to benefit Boarding for Breast Cancer and of course, the riding experience of a lifetime.

Whether it’s embracing your inner snowboarder for the first time or progressing existing skills, women of all abilities will partake in three days of instruction with top snowboard coaches trained in specific teaching methods for women. First-timers will use Burton’s own specialized WLTR equipment, and experienced riders can choose to use their own equipment or demo Burton’s newest line of boards, boots and bindings. The third and final day, attendees can freeride with fellow campers or stick with a coach to learn more skills.

“As a company of snowboarders with a full and comprehensive equipment line dedicated to women, we can offer women riders what no other company can,” said Donna Carpenter, Founder & Director, Burton’s Women’s Initiatives. “Our Women’s Learn To Ride Camps give campers a chance to meet new friends, have fun and gain confidence they haven’t had on snow before.”

Saturday evenings at camp will include a special event benefitting Boarding for Breast Cancer, the non-profit, youth-focused breast cancer education, awareness and fundraising foundation designed to teach women the importance of living a healthy lifestyle. Campers will also enjoy a fashion show featuring Burton women's apparel with a twist: the clothing will be modeled by male instructors at each resort. Every camper will leave with a gift bag filled with limited edition goodies made exclusively for WLTR campers.

2008 Burton Women’s Learn to Ride Weekends

Copper Mountain, CO January 4-6, 2008

Northstar-at-Tahoe™, CA February 8-10, 2008

Hunter Mountain, NY March 14-16^th, 2008

Each resort will offer its own special touch at the camps. Camp participants can choose to stay at the resort or just attend day sessions if they have local lodging. Interested campers should visit www.learntosnowboard.com/wmscamp to register or for more information.

MALIBU MAGAZINE-- BURTON / CHANNEL ISLANDS LA PARTY PHOTOS

Thanks to CityPublicity!

MEN'S FITNESS: X8 AND EST IN TECHNOLOGY COVERAGE

Men’s Fitness March issue includes the X8 board with EST bindings in the ‘Board Game’ piece. A description of the new technologies and its advantages is featured along with the Burton website where consumers can purchase it. This magazine has a circulation of 770,000

THE US OPEN TREVOR ANDREW AND DANNY DAVIS INVADE COMPLEX

The February/March issue of Complex has Burton all over it! The coverage includes two full page spreads on two different Burton riders and the inclusion of the US Open in the ‘Complex Dozen,’ a calendar that highlights the top twelve events taking place in February and March.

Both Danny and Trevor have full page feature pieces in this issue! The separate stories show the diversity of Burton’s team riders and how they are looked at not only as influencers in the snowboarding world, but in fashion and music as well. While in town for the NYC World Tour stop, we hooked Danny up with Complex editor Joe La Puma where he chatted about how he started snowboarding, competing in the USO and his sights on the 2010 Olympics. The interview resulted in an excellent piece that gives a great sense of Danny’s personality and his outlook on life. The feature also includes a great shot of Danny with his Un…Inc board.

In Trevor’s piece, he talks about his unique personal style and his role in helping design signature pieces such as his Burton board in the ‘Style Breakdown’ story. Both his Analog jeans and Gravis shoes are clearly featured in the photo and discussed. Trevor also calls out Greg D and how Greg works with all of the Burton riders to create sick pieces that represent everyone’s individuality. Complex has a circulation of 335,000.

YALE COUSINO ON NY 1: UNION SQUARE STREET SESSIONS

LA DISTINCTIVE LIVING MAG OSCAR EDITION--6 PAGE BURTON LAYOUT

Thanks to CityPublicity!

LOS ANGELES MAGAZINE--LA FLAGSHIP STORE

Thanks to CityPublicity!